Unless you've been hiding under a social media rock, chances are you've heard of the Butterfly Circus, the social media all-star group of educators and stylists, which includes @TheConfessionsOfAHairstylist, @HairGod_Zito, @JayWesleyOlson, @LaLasUpdos, @XostylistXo, @Glamiris and @Bescene to name a few.

Now, the creators of Butterfly Circus and Butterfly Loft salon suites, David and Alexis Thurston, are on to their next game changer: Pulp Riot haircolor. The mission of the color is to "empower stylists to think of themselves as artists while providing them with superior paint to create their masterpieces."

Together, the Pulp Riot team boasts most than 1 million followers on social media.

“We’ve spent the past year creating a new color company that will be far more responsive to new hair color trends," says David Thurston, Founder and President. "Never before have the people creating the products, been so closely connected to the people using the products. Our team will not only use the products on a daily basis in our own salons but, through social media and innovative education, we will also directly inspire, educate, and collaborate with the stylists using our color line around the world. In turn, the stylists that use our products will be able to give instant feedback and inspire new product ideas and trends, providing a springboard to innovation.  With Pulp Riot, there are zero degrees of separation between the formulators and the stylists using the product.”

To launch the product line, the Pulp Riot team recently held a creative color event in LA, Pulp Riot Lab, where they assembled 18 top colorists to create vivid and pastel finishes on 18 different models, using Pulp Riot color. Social media has since exploded: with more than 100,000 Instagram followers on the Pulp Riot page.

“Our colors apply easier, they’re more vibrant, they last longer, and they fade more true to tone," says Alexis Thurston. "Also, they’re 100% vegan, ammonia free, cruelty free, and are powered by quinoa.”

The initial launch is a special limited release of 16 semi-permanent colors that are currently only available to select stylists. A full launch across North America is expected in May.