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Clairol Professional Introduces Flare Me

Maggie Mulhern | January 27, 2017 | 1:13 PM
Kiyah Wright and Maggie Mulhern decorate "Flare Me" cupcakes at the launch of line at the Wella Studios in NYC.
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Clairol Professional introduces its latest development in fearless and individual hair color with the introduction of the new FLARE Me collection. The FLARE Me collection offers an array of permanent, customizable fashion shades in a cream color that lasts up to five weeks. Its innovative True2Tone™ Technology allows color to penetrate the hair shaft and stay true to color even after fading.

"The FLARE Me collection was designed for avid hair color lovers who are looking to seasonally change up their look,” says Carole Protat, Wella North America Creative Director. “The wide spectrum of colors, ranging from red, green, blue and purple, are customizable to give customers the exact shade they desire.”

The collection is available in seven vivid colors plus one Clearly You Pastel Clear Mix-In, with fun names and colors that range in intensity to create a subtle or transformational look:

Power to the Purple (Violet)

Be You Blue (Blue)

Rose to the Occasion (Cyclamen)

Tough as Teal (Green-Blue)

Make ‘em Blush Pink (Pink)

Queen of Green (Green)

Turn Their Heads Red (Red)

Kiyah Wright, Clairol Professional Celebrity Color Ambassador, recently introduced the line to the press at the Wella Studios in NYC.saying "FLARE Me is a collection that can be used by those who are starting to test with pastel highlights or are daring to go a bright color.”

Clairol Professional FLARE Me is available at Sally Beauty beginning March 2017 and nationwide April 2017 for a suggested retail price of $5.99. For more information, visit www.clairolprofessional.com or call (800) 221-4900.

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