MENU
SEARCHIn-salon promotions help build client awareness, introduce new services and bring in more money. MODERN SALON asked our Proview Panel, “Which methods are most effective in cross-promoting services?”
In-salon promotions help build client awareness, introduce new services and bring in more money. MODERN SALON asked our Proview Panel,
“Which methods are most effective in cross-promoting services?”
Jennifer D’Antuono
“We created a list of services that are 30 minutes or less that we hand to our clients and tell them they can receive any of those services while their color is processing.”
—Jennifer D’Antuono
Stylist/Salon Manager at Hair Design 27 Edison, New Jersey
Marla Peoples
“We use reward postcards for community events offering new guests $10 to try our services for the first time, and existing guests 20-percent off any service they have never tried with us before.”
—Sara Cruncleton
Spa Director of Ihloff Salon and Day Spa Norman, Tulsa and Kansas City
“We have used business card-sized coupons as an effective way of driving the cross-promotion contest we are currently running. So it doesn’t seem like a sales pitch, each stylist is encouraged to give them to any client who has not been to a different department than hair. Every morning when the stylist receives their daily report, it is noted which services each client has received, so its easy to track who to give the ‘free gift’ cross-promotion card to that day.”
—Steve Napier
Master Stylist/Education Manager of J. Bentley Studio and Spa, Columbus, Ohio
“We work closely with other businesses in our area by putting promotional items in new client packets. This benefits us by introducing them to our salon.”
—Marla Peoples
Co-owner of Bella Fiore Hair Salon, Grayson, Georgia
Join the Proview Conversation Become a member at salonproview.com today! Help MODERN SALON editors identify and analyze trends and best practices.
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
What makes salon content worth a pause? Hairstylists Janelle Eyre, Sean Crutcher and Luis Rodriguez share how they show their work, earn guests’ trust and make posting feel manageable. You can get MORE from these artists in our upcoming webinar!
We learn some simple moves and strategies to keep the blood pumping through the muscles and limit posture problems from The Balanced Beauty Pro
Anny VanDriel, owner of Be Rosie Salon and creator of Pricing Isn’t Personal, volunteered to share a pricing presentation to beauty school students a year ago, and ended up learning more than she expected.
From the launch of the Ulta BeautyArtist Collective to the evolution of Trendspiration, celebrating stylists is what The Salon at Ulta Beauty does best.
Sponsored by Ulta Beauty
With more than four decades in the industry, hairdresser and MODE Education founder Stan Newton has built a career around the art and discipline of cutting hair, learning the rules so he can break them.
Beauty professionals should evaluate each service based on its popularity, profitability, and alignment with current trends. Conducting client surveys and analyzing booking data can provide insights into which services are in demand and which might be phased out.
LifeSpa leader Ali Yanez explains why strong mentorship, predictable income, meaningful recognition and the right work environment help beauty professionals build careers that last.
Whether a beauty professional chooses a commission salon, booth rental, salon suite or salon ownership, the common thread is having more choices than ever before.
Sport Clips Haircuts will host its inaugural "Level Up Live," a first-of-its-kind virtual event that combines live haircutting education, career inspiration, product knowledge, and employment opportunities for licensed stylists and cosmetology students nationwide.
Orthopedic PT reveals three daily exercises plus ergonomic advice that can help salon professionals avoid the aches and injuries caused by standing, bending and repetitive overhead work.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Salon suite pioneer Karen Kaminski argues that the next evolution of independent beauty businesses won't be defined by beautiful spaces alone, it will be driven by smarter systems that help professionals spend less time on administrative work and more time serving clients.
At a time when many LGBTQ+ people felt compelled to hide parts of themselves, Carlos Valenzuela found a career in beauty and a community that offered opportunity based on what you could do and how well you could do it.
Whether it's social media, fashion, film, art, or culture, Chaz Dean advises stylists to stay aware of what's inspiring people. Take the elements that make sense for you in these five lessons learned through a life in beauty.
For Jessica Domoney, building a successful career isn't about saying yes to every opportunity, it's about protecting your time, investing in yourself and creating an experience clients won't forget.
MODERN SALON sat down with Samuels to discuss the book, beauty education, mentorship and the habits that help beauty professionals thrive.
