
Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
See the full step by step for Jane Fonda's white silver makeover debuted at the Academy Awards by gray master colorist Jack Martin.




Jack Martin with Jane Fonda and her new white silver platinum color debuted at the 2020 Oscars.
Jack Martin
Each time we post an article about Jack Martin, the colorist known for dramatic color transformations out of his salon in Tustin, California, it skyrockets to the top of MODERN SALON’s most-read list. Martin isn’t known for quintessentially vibrant hair color makeovers of traditional Instagram fame, he’s known for helping women embrace their natural hair color, allowing them to own their grays, whites, silvers and all.
At the 2020 Academy Awards on February 9, Martin’s latest transformation hit the mainstream media when he was given the opportunity to transform Jane Fonda.
We’ve long-written articles for modernsalon.com featuring Martin’s color transformations and shared his work across our @modernsalon Instagram platform. Our jaws dropped when he shared that actress and activist Fonda discovered his work and was eager to get her own hair transformed for the Oscars (come on, the idea that Jane Fonda might have posssssssibly seen one of our articles was kinda thrilling. Let us have this moment.)
“She is the sweetest, most humble and kind human being,” Martin told MODERN SALON. “She was shocked with the final results and told me, ‘you nailed it, Jack.’”
Martin said the total transformation time to Fonda’s desired result of white silver—platinum—was 7 hours.
Typically celebrities are used to house calls, especially when a transformation designed to be debuted on the red carpet has to be kept confidential. But Martin said once he told Fonda he needed access to all his products—color, bonder, toner, etc—at arm’s reach for whatever might happen during the makeover, Fonda agreed to meet him at his salon on his day off (Martin's schedule is PACKED) for the big day.
"Ms. Fonda had about 3 inches of her salt and pepper natural roots and the rest was a little tired warm golden blonde," Martin told MODERN in an exclusive interview. "Her goal color was a silver icy blonde to surprise everyone at the 2020 Oscar presenting the final award winner for the movie of the year."
Martin began the process by giving Fonda a platinum card, bleaching all her hair back-to-back by taking very thin sections in foils using Oligopro Extra Blonde with 20 volume and Olaplex on the virgin hair with 10 volume and Olaplex on previously colored hair to reach very pale blonde level 11.
"After 3 hours processing, I rinsed and did Olaplex Number 2 for 20 minutes, rinsed again then pre-toned the hair to cancel all the yellowish hue in the hair and prepare a solid white canvas using Redken Shades EQ: 1/2 oz 9B + 1/2 oz 10vv mixed with 3 ounce of clear (00) and double the total amount of processing solution for about 10 minutes," Martin says.
Then, he rinsed the hair, towel dried and applied the final toner: Wella Blondor: 1/2 pale silver + 1/2 pale platinum mixed with 6-volume developer for 30 minutes, then shampooed and conditioned.
"Her hair felt amazingly healthy and Miss Fonda was extremely happy for getting her dream hair," Martin says. "It took her a while to find a colorist that can do it perfectly and in a very painless process."
Bravo, Jack! Congratulations on this MASSIVE moment!
For more information on how Martin transforms his clients, plus his tips on maintaining the transformations, check out 10 Times Jack Martin Colorist Helped His Clients Go Gray.

Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell

Trending, fool-proof, and fantastic formulas.

Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.

As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.

In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.

From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness

Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil

Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.

A master colorist on why great hair color is never “simple.”

Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella

Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.

These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.

Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.

PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.

Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.

Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.