Color Without Compromise: Blondes Shine with Goldwell LightDimensions SilkLift Strong and Colorance
Are your blondes feeling blah? Give ’em a lift with LightDimensions SilkLift Strong
Sponsored by Goldwell
Wella Celebrates Beauty Diversity with Koleston Perfect ME+
Wella celebrates beauty diversity in a collection that showcases the splendor of color using the new Koleston Perfect ME+.
April 26, 2019
Hair: Rossano Ferretti, Lorenza Ferretti; color: Gisella Obinu, Michele Finesse; photographer: Matthew Sprout; fashion stylist: Claudia Engelmann; makeup: Peter Schell; products: Wella’s Invigo and EIMI care and styling; Wella Koleston Perfect ME+ color
1/5
2 min to read
Wellaspeaks the universal language of beauty in a collection that celebrates the splendor of color and showcases the innovation of new Koleston Perfect ME+.
Last December, Rossano Ferretti, the global ambassador for Wella Koleston Perfect, and a salon owner with 23 locations around the world including Dubai, Madrid, Miami and New York City, was traveling from Monaco to Parma by car, and he was stuck in traffic. Instead of griping, he was in a glorious mood during a conversation about this new collection of images, and obviously thrilled with the process and the finished results.
“This shoot took place in the most beautiful spot, in Taormina, in Sicily,” he says. “We were there for two days and I chose this location because I wanted to represent ‘la dolce vita’ (the sweet life) and the Italian lifestyle; the brightness, the atmosphere, and the strong cultural imprint that emerges from the landscapes and the nature of Taormina. These all echo the natural beauty that I wish to highlight. And because we at Wella are here to liberate beauty and respect diversity, we also wanted to show different looks and ethnicities with our models.”
A new hair color launch from Wella Koleston Perfect with ME+ technology was used on every model and its unique formulation is in line with Ferretti’s individual approach to each client. According to Wella, the use of ME+ color means a client is 60 times less likely to develop a new allergy to hair color so it takes into account people’s increasing desire for a healthier road to real beauty.
“Before doing anything, I spent a long time in consultation with each model because consultation is the key moment of the real beauty journey,” Ferretti says. “I talked to them about the quality of the hair color and got their permission to move through the steps needed to arrive at their complete look. Many clients go into salons today and they feel like a number. As hairdressers, we must go back to the art of the consultation so we can create a unique, personalized journey for each client.”
Subscribe to Our Newsletter
More Color
ColorFest 2026: The Hair Color Formulas and Creative Techniques Everyone Will Be Talking About
Trending, fool-proof, and fantastic formulas.
4 Express Salon Add-On Services That Boost Revenue and Keep Clients Coming Back
Schwarzkopf Professional Ambassadors Carly Zanoni and Brendnetta Ashley share the express color and treatment services helping stylists deliver great results in under 30 minutes while creating new opportunities for client retention and revenue growth.
by Anne Moratto
PRAVANA Expands HydraGloss Line with Two Red-Violet Shades Inspired by the “Cherry Cola” Trend
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
by Staff
Something Special: Amelia Fugitt's Stunning Transformations
In an industry with so many options and opportunities, we asked artists what made them niche down and select a specialty. Amelia Fugitt (@ameliahairmakeup) says choosing to focus on transformations has transformed her career.
The Rise of “Naturals”: How Foundational Shades Are Driving Salon Growth
From gray blending to glossing services, stylists are redefining low-maintenance hair color and building more consistent, profitable salon business.
by Anne Moratto
Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair
Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.
Sponsored by Malibu Wellness
Dazzle With Shiny Haircolor
Craft with confidence, challenge your creativity, work from inspiration. Prepare your chair for every canvas with Moroccanoil's expanded color lines and advanced technology.
Sponsored by Moroccanoil
Step-by-Step: How to Create the Modern Ombre
Create a look of quiet luxury with this modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The initial effect is bright and beautiful, with purposefully placed depth creating longevity as the hair grows out.
From Consultation to Correction: Managing Expectations and Getting Color Right
A master colorist on why great hair color is never “simple.”
by Anne Moratto
Meet Wella's New BlondorPlex 9 with Built-In Metal Purifier
Meet the next generation of lightening with cleaner lift, less breakage, and built-in Metal Purifier Technology.
Sponsored by Wella
Oligo Professionnel Redefines At-Home Blonde Hair Care with New Blacklight Blonde Science Product Line
Oligo Professionnel, the Montreal-based hair color powerhouse, expands beyond the salon with a new routine-driven system designed specifically for blondes and those with highlighted hair.
Magical Creatures: Why These Stylists Love Creating Fantasy Hair Color
These stylists practice hairdresser magic, transforming clients into unicorns, mermaids, rainbows and living works of art.
by Anne Moratto
Alysa Liu’s ‘Halo Hair’ Takes Gold on the Ice by Kelsey Miller Using Schwarzkopf Professional
Ahead of the Winter Olympics, Alysa partnered with St. Louis–based color specialist Kelsey Miller to elevate her DIY bleach work into clean, high-contrast halo placements.
Pink Is for Everyone: PRAVANA Launches Sugarcoated VIVIDS Shades
PRAVANA Sugarcoated expands the ChromaSilk VIVIDS line with two new pink shades, Juicy and Crush.
The American Blonde: The Look That Traveled the World
Blonde hair is as All-American as baseball, apple pie, and Stars and Stripes forever. And as America approaches her 250th birthday next year, we celebrate the birth of the Global Blonde.
Follow the Formula: Garnet Flame and Cherry Red
Two reds that get raves, these looks were designed using Alfaparf Milano. Get all the steps, processing, and expert tips to add these recipes to your rotation.
by Anne Moratto