Expert Advice: Marketing Your Color Services
Marketing your color services in a media-savvy world boils down to beautiful hair and happy clients. Here, industry leaders share their favorite tools for marketing color services.
Eufora Global Connection in San Diego: Where Beauty Lives
The Eufora family gathered in San Diego, CA on October 16-17, 2016 for their bi-annual Global Connection.
by Anne Moratto
HOW-TO: Vivenne Mackinder UPDO Tips
Vivienne Mackinder shares details on how-to create an updo using just one or two pins.
Nouvelle USA Formula: Luck of the Irish by Brent Hardgrave
Fond memories of watching an Irish setter frolicking in the sun gave life to this Nouvelle USA vision, which is reminiscent of the setter’s multi-faceted coat with deep coppers and golds dancing in the light.
Redken Formula: Mermaid Blur by Justin Isaac
Redken Artist Justin Isaac created a blend of blue and green jewel tones for a mermaid couture look.
Z.One Concept Formula: Hotline Pink by Elisa Vidotto
Refined elegance and sophisticated tone perfectly describe this Z.One style, which evokes an impeccable look and original attitude.
Truss Formula: Light and Harmony by Gi Quintino
This Truss technique uses strategic positioning for light and color, an almost artisan work that builds 3-D mosaics with kaleidoscopic combinations.
Kadus Professional Formula: Reverse Ombre by Caroline Kim
The concept of this Kadus Professional look is to have lightness at the base, then transition into deeper colors toward the ends.
Lakme Formula: Mega Magenta by Wendy Bond
Wendy Bond, Lakme USA director of education, created this high-intensity magenta and shared with us the formulas and steps she used to achieve an impactful effect.
GKhair Formula: Color Burst by Wojciech Jewula
When creating this look, Wojciech Jewula, GKhair art director, Poland, was inspired by indigo to create panels beyond the color spectrum with red, copper, yellow, violet, blue and ash, using GKhair color.
Tressa Formula: Caramel Crème by Shannon Tully
This Tressa shade created by Shannon Tully was inspired by the Cadbury Caramilk chocolate bar. It’s a rich chocolate on the outside with a beautiful caramel on the inside.
Makeover: Going For BOMBSHELL
This is a lovely makeover on a client going from faded, grown out highlights to bombshell.
Zotos AGEbeautiful Formula: Red Diamond by Mike Petrizzi
Vibrant, deep red hair color by Zotos AGEbeautiful Artist Mike Petrizzi is elegant with high shine that reflects light. Here he shares the formulas and application steps he took to create the look.
Wella Formula: Rosé de Provence by Sonya Dove
Inspired by the simplistic styling of French elegance, this Wella look embraces the exquisite tones within rosé champagne from Provence. Sonya Dove provides the formulas and steps she used to create the look.
Pulp Riot Formula: Livable Lavender by Alexis Thurston and Rickey Zito
Multi-colored hair is a culture shift, not a trend. Once, you could only have variations of blonde, brunette and red. Now, every color of the rainbow is available for individuals to express themselves. Pulp Riot stylists Alexis Thurston and Rickey Zito give us the details on creating this lived-in lavender hue.
HAIR+ Summit 2016: Day 2
The second day of the HAIR+ Summit touched on the specifics of textured hair, how to consult a client and how to market hair restoration services. Attendees were also able to choose a path for part of the day that focused either on medical and surgical solutions or extensions, wigs and hair system options.
by Jamie Newman
Organic Natural Colors Formula: Copper Tone by Suat Tekten
An echo of copper is created through a fusion of Organic Natural Colors’ gleaming warm tones.