How-To Get Camera Ready Skin in Five Easy Steps
As a makeup artist, it’s my job to make whomever sits in my chair gorgeous. Unfortunately, brutal winter winds often turn the prettiest skins into a rough and dry canvases. As any beauty professional knows, sandpaper skin is no ...
by Anne Moratto
Bella's Secrets to Becoming a Successful Hairstylist
When a hairstylist fails to achieve their client's desired look, they often become discouraged and begin feeling inadequate. Fear of failure, causes the stylist to unconsciously sabotage their chances of success. This is usually due to lack ...
5 Ways to Blueprint Your Client's Beauty Strengths and Weaknesses
It's advanced hairdressing made simple. Based on a marriage of art and science, Bella’s Secret is a comprehensive training program created to turn you into a master hairstylist in months rather than years. It's an insider's ...
First Cuts: MODERN's February Issue
Think back to beauty school and remember your first post mannequin haircut—if you’re lucky, a friend or family member stood in as your courageous model. My brave volunteer was my sister, Dana. She requested “just a trim” ...
Redken Symposium 2015
THE EVENT: Redken Symposium 2015, the bi-annual three day extravaganza designed to educate and inspire the beauty community, strengthen techniques and build skills with the goal to “Learn better, Earn better and Live Better.”THE ...
HOT CLASS: Redken Symposium 2015, Ready To Wear
One of the hottest classes held during Redken Symposium 2015, which recently wrapped up in Las Vegas, was Ready To Wear featuring Rodney Cutler and David Stanko. The class, designed to break down high glamour/high fashion looks to streetwise and ...
Gino Trunzo and essie at Redken Symposium 2015
What a wonderful surprise! Right there, smack in the middle of the Redken Symposium 2015 show floor, stood Gino Trunzo, Essie director of education. Trunzo was overseeing, managing and serving as "security" at the Essie lounge, an ...
Why Stylists Should Take a Stance Against Diversion
There comes a time in every stylist’s career where his/her client cheats and purchases product outside of the salon. The client may justify these transactions for a variety of reasons – they don’t have time to wait on product ...
by Anne Moratto
5 Creative Ways You Can Use Hair Extensions on Your Clients
“I HATE my hair.” How many times have we heard that from our clients?Most of our clients come into the salon not loving something about their hair - even sometimes hating it. It is our job, as salon professionals, to make sure each ...
Dove's 'Love Your Curls' Campaign
Dove has done it again with their latest viral video aimed at encouraging young girls to embrace their curly hair. Cue the waterworks.According to a Dove research survey, only four out of 10 curly girls think they are beautiful. As someone who ...
Who Made You Want To Be Great?
I have been very fortunate in my career. I have worked with some of the best companies in our industry and I have traveled to 5 continents and 17 countries sharing ideas, but it was always the people that made the difference for me. In ...
5 Ways You Can Stop Your Clients From Using Box Color!
Dominique DeFrancesco, Colorist from De La Mer Salon (Bellmore, NY), has seen her fair share of homemade "ombré" color created at home with box color, so she has a list of tips she now shares with her guests on why doing their own ...
What the Client Saw, The Positives
I am writing this post as a follow-up to my last post. I was proud of my last post. I am passionate about what was shared. When I read it online after it went live I was immediately struck by not only how important the message is bit also by the ...
by Anne Moratto
Accentuate the Base for a New Spring Color Service
For a great new spring color concept, accentuate the base, instead of breaking it, says David Barron, owner of Barron’s London Salon in Atlanta, Georgia.“Spring is a transition period between the darker colors of winter and the ...
What Color Personality is Your Client: Whisper, Talk or Scream?
At Yellow Strawberry in Sarasota, Florida, salon owner Richard Weintraub says spring 2015 trends are all about noticeable blondes and redheads to remember. “We’re predicting a much warmer spring and summer,” says ...
4 Tips on How to Master the Art of Consultation
In order to master the consultation, one must first meet certain conditions in order to become a great communicator, advises Glenn Milliet, owner and stylist at Glenn Michael Salon and Spa in Metairie, LA. “What you hear, you will forget. ...
5 Tips for Perfect Shade Selection and Color Placement
It’s all about customized color that works with the cut. At the David Salon in Costa Mesa, California, Nicole Ankenman uses placement to draw attention to focal points. She bases her shade selection on what complements skin tones. Here, ...