In The Know
IS Your Salon “Pinteresting” Enough?
Kelly Ehlers, owner of Evoke Brand Strategies discusses why salons should be using Pinterest and how to correctly do so.
by Kelly Ehlers
ViaBeaute, a New Distributorship for Spanish Speaking Customers
Matrix has partnered with SalonCentric and Ultimate Beauty Companies to create viaBeaute, an independent distributorship targeted to Southern California’s Hispanic community of salon professionals.
Paul Mitchell Schools Plan 5th Annual Nationwide Free Hugs Day
Paul Mitchell Schools will be doing their part to help America meet its hugs quota for it's 5th annual Free Hugs Day. Read the details.
Pravana Announces 2013's Show Us Your Vivids + Pastels Winners
The results for Pravana’s “Show Us Your Vivids + Pastels Contest” are in! From June 1st through August 31st, students and stylists entered their most creative color creations for a chance to win their own editorial photo shoot in Chicago. Members of Pravana's Artistic Council judged the contest based on creativity, technique and overall impact. See the winners
TREND ALERT: Blonde Hair Trends for Fall 2013
A change in season always brings in new trends for hair color. This year we are saying “goodbye” to summer blonde bombshells, and “hello” to fall blonde babes! See what your favorite celebrity colorists are saying the big blonde trend will be for fall 2013.
FASHION WEEK: Beauty at Sass and Bide
Renya Xydis (Wella) and Marian Newman (MAC nails) created great beauty for the Sass and Bide SS 2014 collection presented at NYFW
Insta-Curl EZ Styler Demo
Vice President of Marketing at Hot Tools, Terri Taricco is a licensed hairdresser who handles every product and tool her team creates before sharing it with other hairdresser. Taricco demonstrates the Insta-Curl EZ Styler in this short video (below). showing ease of use and lovely results.
by Anne Moratto
Take Your Photoshoot to the Next Level With a Beauty Photographer
For MODERN's October Ask the Experts section we asked Nick Berardi, photographer and International Top Stylist with Wella Education, why it's important to hire and work with photographers that are skilled in beauty shots, not just fashion or event photography. See his answer.
5 Ways a Haidresser Can Best Prepare Before a Photo Shoot
For MODERN's Ask the Experts section in October we asked NAHA photographers for their advice on a number of photoshoot topics. We asked Roberto Ligresti, professional beauty and fashion photographer and photographer for MODERN, what he suggests are the best ways a hairdresser can best prepare before a photo shoot to make the day a smoother experience.
Bring A Photoshoot to Life, Advice from Beauty Photographer Babak
For MODERN's Ask the Experts section in October we asked NAHA photographers for their advice on a number of photoshoot topics. Here, we asked Famed Beauty Photographer Babak, how can a photographer and hairdresser best work together to bring a hair photo collection to life?
Get the Most Out of Your Images From a Photo Shoot
For MODERN's Ask the Experts section in October we asked NAHA photographers for their advice on a number of photoshoot topics. Here, we ask Eric Fisher, for Aquage, owner of Eric Fisher salons, Eric Fisher Academy and Prosper U how hairdressers can get the most of of using their images from a photo shoot besides using them in a portfolio.
Katy Perry Glows in ROAR Video Thanks to Norvell
Katy Perry's ROAR video debuted recently - and the pop icon's golden glow was courtesy of Norvell sunless formula.
by Anne Moratto
FASHION WEEK: Clean, Classy OPI Nails at Reem Acra
OPI's You Callin' Me a Lyre? was on the tips of Reem Acra models at NYFW.
by Anne Moratto
FASHION WEEK: A Tour of Front of House and Backstage at MBFW
Maggie Mulhern takes us on a tour of both front and "back of house" of the tents at Mercedes Benz Fashion Week in NYC.
How To: Voluminous, Bouncy Hair with Brazilian Blowout
The Brazilian Blowout is a bouncy blow-dry with a shining finish. Get the "How To" here!
by Anne Moratto
FASHION WEEK: NAHA Winner Allen Ruiz for Aveda on the Male Client
In this exclusive interview with MODERN's Alison Shipley, Ruiz talks about the male client--and advice on how to get MORE men in your chair. "Tell your female clients that they should book their boyfriends an appointment with you," Ruiz says. "They will go, and they will LOVE it. Men don't want to admit it but they, too, love being pampered."
Barber Numbers: To Know ‘Em Is to Grow ‘Em
If you know the basic numbers of your business and understand why these particular numbers are important then you can put plans in place to improve these numbers.
by Ivan Zoot