In The Know

Coronavirus Rumor Control

Here are five rumors that are not true. Rumors can easily circulate within communities during a crisis but today, more than ever, it's important to go to trusted sources of information.

#ShowYourRoots Campaign Urges Clients to "Wait for Us"

Step away from the box color. These stylists are asking their clients to please wait until they are open again to touch their hair color.

Fashion Houses, Costume Designers Make Masks, Hand Sanitizer to Support Healthcare Workers

High-fashion heroes, we salute you.

8 Ways to Grow Professionally and Personally at Home

Olivia Smalley (@OMGartistry) shares 8 tips on staying productively distracted during the COVID-19 crisis.

Ulta Beauty: Education That Soars

Ulta Beauty has mapped out a clear career path for stylists in their salons, and the stops along the way include dedicated time (paid for!) spent on education at all levels.

Sponsored by Ulta

From Sanitation to Social Media, Andis Advises These Strategies for Navigating COVID-19 Crisis

Andis offers talking points for shops that are open as well as shops that are closed, plus social media best practices and sanitation tips. Thanks, Andis.

MODERN's COVID-19 Resource Center

MODERN, along with our sister outlets, SALON TODAY and NAILS, have been gathering valuable resources to help you stay safe and give you the information you need to keep you in the know during this COVID-19 crisis. 

Cosmoprof NA Postponed to September 2020

To ensure the safety of all partners and guests, the show will take place September 20-22, 2020.

America's Beauty Show in Chicago Cancelled Due to COVID-19

In addition, the co-located International Esthetics Cosmetics and Spa Conference (IECSC), scheduled April 18-20, 2020 at McCormick Place is cancelled. More information at IECSCChicago.com.

 VIDEO: Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)

They will also provide businesses with an immediate 3-month tax holiday.

INTRODUCED: The Olivia Garden Titanium + Ion Flat Iron

Olivia Garden is evolving and has moved into the appliance business with vigor. Most exciting for the brand is their new hero, the Ceramic + Ion Flat Iron, the 1” Professional Titanium + Ion Flat Iron which now joins Olivia Garden’s Ceramic + Ion Flat Iron which was launched last year.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

Mental Health and Future Tripping During COVID-19

You're not only thinking about what is currently happening, but also projecting into the future. Strategies for bringing yourself back to the present moment and avoiding virus "future tripping."

PENZONE Salons + Spas Voluntarily Close Their Doors Amid Public Coronavirus Concerns

Following a move by the Ohio governor to close bars and restaurants to dining-in guests, Debra and Chuck Penzone make the bold move to voluntarily close their beauty and wellness businesses due to Coronavirus concerns, despite the fact not a single client or guest has reported exposure to the virus.

How 3 Salons are Coping with the Impact of Coronavirus

As the world descends into madness over the Coronavirus, three salons--Eva Scrivo Salon, Ginger Bay Salon and Spa and Whip Salons--share communications they're sending employees and staff, including an economic preparedness plan.

What Is Potential Impact of COVID-19 on the Salon Industry?

The Professional Beauty Association's (PBA) Executive Director, Steve Sleeper, shares his thoughts on the affect of the virus.

How Coronavirus Is Affecting These Stylists Across the US

They are seeing different things in their community, from calm and caution, to cancellations and lots of "social distancing."