Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
2 New Trends in Gray Hair Color Coverage
Are you seeing a lot of women currently embracing their gray hair? See what two new gray coverage trends are popping up with baby boomers who are starting to retire.
June 17, 2014
1 min to read
“I am seeing a lot of women right now who are embracing their gray hair,” says Linda Sweetman, Senior Stylist/Colorist at David’s Beautiful People Salon in North Bethesda, Maryland. “I think this is an important new hair color trend with baby boomers who are starting to retire.”
Sweetman believes in natural hair color and works to enhance each of her client’s hair color – gray coverage is a big part of her work. She says that today many “graying” women are living very active lifestyles. “They want to look great, yet they don’t want the commitment of a hair color appointment very three weeks.”
Sweetman is working with clients to help them get away from the high maintenance hair color and into a glamorous look that still enhances their hair color, yet with less upkeep.
Here is what she is noticing:
TREND #1: Client are asking for darker and medium tones for a salt and pepper look to dimensionalize their gray hair color shades, rather than going white.
TREND #2: Some mature clients will add hair color with highlight services, the trends for some of these women are with more natural looking monochromatic and multi-dimensional hair color designs with soft, loose hair.
“Try recommending glosses, glazes and Cellophane treatments to add extra shine for your mature clients,” she adds.
Diane Keaton attends the Los Angeles premiere of "Darling Companion" at American Cinematheque's Egyptian Theatre on April 17, 2012 in Hollywood, California. (Photo by Jeffrey Mayer/WireImage)
Actress Jamie Lee Curtis arrives at the premiere of Fox Searchlight Pictures' "Hitchcock" at the Academy of Motion Picture Arts and Sciences Samuel Goldwyn Theater on November 20, 2012 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
Actress Kathy Bates attends ELLE's 20th Annual Women In Hollywood Celebration at Four Seasons Hotel Los Angeles at Beverly Hills on October 21, 2013 in Beverly Hills, California. (Photo by Michael Buckner/Getty Images for ELLE)
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