Are you looking for ways to build your business and create loyalty for years to come? Do you need something to keep them interested while maintaining an excellent working relationship? How do you keep clients from browsing other salons? MODERN SALON received some great tips from Kathy Jager, author of As the Chair Turns, that answer these types of questions. Recently, in her e-newsletter she gave specific examples on how to reward client loyalty. Here are some of her suggestions:

OFFER A REWARDS PROGRAM!

"Marketing programs that reward customers for their patronage are not new. In fact, it is highly competitive today with the overload of offers and the variety of exclusive discounts that are innovative and enticing. The service we provide is only half of our job. The other half is where we need to shine we must ask ourselves "What makes us unique and how are we going to build lasting relationships that dazzle them to want to tell all their friends?" 

Salons realize that they have to continually find ways to build client loyalty and nurture their business and giving back with some fun little rewards is a great way to build retention and let your clients know that you value them."

WHICH REWARDS SHOULD YOU OFFER?

"Because of the fast and instant view online, internet marketing offering a rewards program that they can view is a great way to start. The program is explained and clients can learn how to earn their rewards instantly. In-salon programs are just as effective, especially when other clients see what is given when they are rewarded. It creates an “I want that” feeling and generates a community of belonging to a special group.

Here are nine ways you can market your rewards program:

• Coupons

• VIP Club

• Punch Cards

• Points

• Salon Dollars

• Vouchers

• Percentage off Programs

• Free Gifts/ with Purchase Programs

• Contests

  Go ahead, investigate your competition. Be proactive and diversify your programs to see the effects of how one of 'life’s little perks' can bring a smile to your client and help to build loyalty for your business."

Kathy Jager's As the Chair Turns

www.kathyjager.com.