Cali-Curl, Inc., has named Ammon Carver the company's new Artistic Director. Carver will lead the overall creative visual and artistic direction for Cali-Curl. He is a seven-time North American Hairstyling Awards (NAHA) nominee or winner in the categories of Master Hairstylist of the Year and Salon Team of the Year. His New York career began at the Warren-Tricomi Salon in the Plaza Hotel, where he quickly became noticed as one of the premier stylists.

“Ammon’s creativity and outstanding knowledge of hairdressing and finishing work is unmatchable," says Kevin Hoye, CEO of Cali-Curl. "He elevates creative design skills and style at the highest level and is inspiring to so many. More than that, Ammon represents Cali-Curl from the heart. He is truly a part of our team and our culture, and we couldn’t be happier to have him represent Cali-Curl."

Unique Brand Story

Carver says he is inspired by the way Hoye and his wife, Callie Thomas, developed Cali-Curl, an in-salon waving system that can be completed in 75 minutes.

"It's the best brand story I’ve ever heard!" says Carver, who has gained recognition in the hair and beauty industry for his refined aesthetic, continued passion, and portfolio of flawless looks. "Kevin created Cali-Curl because people would stop them on the street asking how to get Callie’s naturally wavy hair. It’s so beautiful."

Carver says he relates to the brand's message.

"Kevin is a leader who is different," he explains. "He is leading a dedicated team of people who are committed, passionate, and at the top of their game. I am wholeheartedly aligned with his vision to serve the stylist community and with greater purpose—not just for our clients and the health of their hair, but for all of us who work behind the chair. Together we are changing lives through the power of beauty.”