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Product companies' curl authorities share their wisdom.
A new season sends a breeze of change through the salon and puts clients in the mood for a shift in their style. It’s the perfect opportunity to enlighten clients about their texture options. Here, read up on what some of the industry’s most respected leaders in texture see on the horizon for fall and winter.
Click on a Tex-pert to learn more...
“Targeted texture services—what we used to call ‘perming’—are great for hairdressers; it means a second service and product sales.” —Franco Della Grazia, Matrix
Morgan Willhite, Ouidad Creative Director, based in the Ouidad Salon, Santa Monica, CA
Evie Johnson, Master stylist for Mizani’s International Development Team and stylist at E&E Hair Studio, Upper Marlboro, MD
“Texture is the best of both worlds— ultimate versatility!” —Jeff Duckwall, GKhair
“Stylists can increase their income by texturizing their color-treated clients.” —Kathy Kafka, Zotos Professional
“Changing texture is the fastest way to change how the client feels. Curls can be very fun and flirty for women.” —Joel Calfee, Agave Healing Oil
Karine Jackson, Hair Flair guest artist and Chancellor of the Fellowship for British Hair
“We should provide clients with hair cuts that complement them and hair products that restructure their curl while hydrating the hair.” —Nancy Opdahl, Macadamia Natural Oil
“Multi-textured hair will be a big fall trend—mixtures of straight with crimped or bendy.” —Dilek Onur-Taylor, Joico
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
