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SEARCHBackstage at the Miss Universe Pageant with the Farouk/CHI Creative Artist Team, a sea of CHI red capes leveled the playing field as each contestant took a chair in front of a CHI stylist. No matter the country, every girl needed the CHI touch.
Leonel Rodriquez created this stunning look.
It’s the ultimate beauty show. Miss Universe brings together crown-wearing beauties from around the globe to compete for the title. This is the 10th year that Farouk Systems has been the official hair sponsor of the Miss USA/Universe pageants and it was a sweet moment hearing that the new Miss Universe is our own Miss USA, Olivia Culpo. The CHI proud-to-be-American culture contributed to her success and made every contestants' hair her crowning glory.
A carefully selected (they must take a special training and pass it prior to being considered) team of CHI hairdressers come together to create the CHI Creative Artistic Team (CAT) and under the direction of Lisa Marie Garcia and Tammy Minton, this multi-cultural team styles the equally varied contestants. The universal language of beauty, however, contributes to the success of the CHI team.
“Every culture is different, and there are all types of hair texture,” explains CAT member Lorena Garcia. “We use lots of sign language and everyone understands what it means to request ‘Victoria Secret waves’.”
Knowing that their work must last through a day of rehearsal and into the night’s performance, the pressure is on the CHI team to create a foundation for a style that can be built-up during the day.
“We just found out that the girls will all be in Santa hats,” said Team Leader Tammy Mixon backstage before the dress rehearsal. “We are going to start with a light hold product because as the day goes on we’ll have to build and create volume.” She used CHI Magnified Volume.
The CHI team took such care of each contestant, creating gorgeous waves, elegant updos and beautiful shine. They were all winners.
Makeup, brow and hair artists from across the United States won 10 medals at the OMC Hairworld World Cup 2026, held October 11–12 at Paris Expo Porte de Versailles.
In this role, Parsons will oversee Sales, Marketing and Education, driving growth across Kao's professional salon, distributor, retail and e-commerce channels while advancing the company's long-term vision for the North American market.
Premiere Anaheim announces SalonCentric, a leading distributor of salon professional products, as its newest education and show pass sales partner, marking SalonCentric's first-ever presence at the Anaheim show.
Two of our favorite looks from the LACMA Gala were elegant, timeless takes worn by actresses Nicole Kidman and Anya Taylor-Joy.
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.
Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.
A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
