
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
It might seem counterintuitive, but new research from the University of Southern California has shown that plucking hair could actually lead to hair growth, according to the medical journal, Cell. During the study, a group of researchers ...

Plucking hair in a specific pattern could actually lead to hair growth, says a recent study from the University of Southern California. (photo credit: Getty Images)
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It might seem counterintuitive, but new research from the University of Southern California has shown that plucking hair could actually lead to hair growth, according to the medical journal, Cell.
During the study, a group of researchers were studying the effects of plucking hair from mice. “By varying the spacing, arrangement, and shapes of plucked regions, we unexpectedly found that plucking 200 hairs, with a proper distribution can cause up to 1,200 hairs to regenerate,” authors wrote. The researchers were able to regrow up to six times as much hair by using this technique.
The researchers say that by plucking the hairs from an area more than 6 mm in diameter failed to regenerate new hairs. Plucking hairs from a region 3-5 mm in diameter, however, led to the regeneration of 450-1,300 new hairs and the hairs even grew outside of the plucked area.
So how exactly does this work? According to study researcher Cheng Ming Chuong from the Department of Pathology of the University of Southern California in Los Angeles, together with colleagues, new hair growth was stimulated through a process called, “quorum sensing.”
According to Medical News Today, this process put simply is “the damage to the hair follicles caused by hair plucking triggered the release of inflammatory proteins. These proteins send a “distress signal” to immune cells, calling them to the injury site.”
Medical News Today continues to say, “the immune cells express signaling molecules – such as tumor necrosis factor alpha (TNF-α). At certain concentrations, these signaling molecules encourage both damaged and undamaged hair follicles to grow new hair."
It’s still unclear as to whether this can be an effective treatment for human hair loss. What do you think of this study? Comment on MODERN SALON’s Facebook. (Please keep your opinions appropriate for social media!)

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
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The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

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The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai