Cosmoprof North America 2011 (CPNA) will partner with the fashion and beauty institution of higher learning-the Fashion Institute of Technology, F.I.T. As the State University of New York's fashion-forward university, F.I.T. is the only college in the United States to offer both a Bachelor and Master degree dedicated to Marketing Cosmetics and Fragrances. This collaborative effort will help to launch the careers of several talented, inspired, and industry-minded students from the undergraduate program.

The participants will have the opportunity to attend Cosmoprof North America as the first ever Cosmoprof Trend Scouts. While being given unrestricted access to the show floor, the Trend Scouts will tour the show and speak with exhibitors to discover new product launches and show specials. They will then report on their findings via posts on Twitter @cosmoproflv and Facebook, giving the entire industry access to these new beauty discoveries, and further enhancing Cosmoprof North America's social media presence.

Those posts will also be shown in real-time at the main entrance to the show floor, helping attendees to identify the "at the moment" trends, as well as new or existing companies that they should meet with. F.I.T. and Cosmoprof North America's organizers have developed the criteria by which students will be awarded this opportunity, and it is expected that the scope of the requirements will broaden in coming years. For 2011, the winners will need to be ranked at the top of F.I.T.'s Bachelor degree program graduating class.

Cosmoprof North America 2011 will take place July 31st through August 2nd, 2011 at the Mandalay Bay Convention Center in Las Vegas, NV. For more information, visit www.cosmoprofnorthamerica.com.