Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Gelish Nails E!'s Grammy Nail-Off Challenge
The “Nail-Off” challenge, which was a segment created for “E!’s Live Countdown to the Grammy Awards”,included nails by Gelish.
February 12, 2013
1 min to read
Katy Perry, Jennifer Lopez, Florence Welch and Janelle Monae all sported especially newsworthy manicures at the Grammy Awards but pre-show, there were some stars vying for another competition, this one for best song-inspired manicure design. Using Gelish products, manicurist Melissa Bozant created a “Sexy and I Know It” set of nails, paying tribute to the song by by pop group LMFAO.
The “Nail-Off” challenge, which was a segment created for “E!’s Live Countdown to the Grammy Awards”, featured a total of three celebrity manicurists who did their best to “out-mani” each other. Each manicure was inspired by a Grammy nominated song/artistic/album. The manicurists then transformed the nails of three lucky audience members and within the hour of the countdown, they revealed their “mani-masterpieces” at the end of the show.
Bozant chose to work with Gelish® because “she knew that with the amount of time in which she was provided, she would have to work with a product that worked as quickly as her.” Gelish® was her solution because it dries in only 30 seconds under the Gelish® 18G LED light. She knew that by using Gelish®, she wouldn’t have any issues with smudging. Bozant stated that the look was “fun and outrageous” just like the song.
www.gelish.com
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