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SEARCHThe earnings-tracking platform gives the brand's salon associates an entrepreneurial edge, while the new guest-booking app helps guests book efficiently.
Hair Cuttery Family of Brands announces the release of two new mobile apps to help both guests and stylists track and manage their appointments. The apps are available on iOS and Android platforms.
The My HCB Access app gives stylists an entrepreneurial edge. With access to the salon's daily and weekly performance metrics, stylists can now conduct "what if " analyses, calculating their earnings based on guest count, home hair care sales, referrals, and rebooks. The app also links to training modules and communication channels.
Prior to the launch, salon teams relied on backroom posters and monthly town halls to track earnings and hear the latest news from the support center. Now, salon professionals get push notifications and alerts any time there are important updates. Leaders at Hair Guttery Family of Brands realized that if they could get this information into each stylist's hand, the company could motivate stylists in new and uncharted ways, driving increased commissions while achieving even higher revenue.
A highly graphic platform, the My HCBAccess app caters to visual thinkers and creative individuals, making it an effective tool for reaching the company's 5,000+ stylists. By enabling push notifications and alerts, Hair Cuttery and Bubbles salons can notify teams about pressing updates and important action items. There's a way to store documents and link to third-party websites as well. The app helps salon pros visualize their earnings with images of shampoo bottles that fill up as they service guests and reach their commission-based goals.
"At Hair Cuttery Family of Brands, we pride ourselves on the ways in which we're working to revolutionize the salon industry," says Seth Gittlitz, CEO of HCFB. "The pandemic created an opportunity for us to address mass communications challenges. Our stylist app is a shining example of how technology can be used to empower salon professionals to take control of their salon businesses. By connecting more than 5,000 stylists across 500 salons, we are helping our teams live their best lives."
So far, more than 80% of HCFB stylists have downloaded and are currently using the app. By helping stylists understand their pay, track their stylist level, and set new goals, Hair Cuttery Family of Brands centers its professionals as an essential part of the customer service equation, ensuring client satisfaction through stylist success.
The second new app allows guests to use their phone to book online appointments with their preferred stylist, including scheduling multiple services at a time. Guests can search for different salons, schedule appointments, and preview stylist availability and service prices.
"Nearly 100,000 guests are actively using the app to browse our service offerings, book appointments, and get in touch with our salons more easily," says Tim Lemieux, HCFB's Chief Technology Officer. "In the future, we plan to update stylist profiles on the app to denote a stylist's area of expertise. Our technology is best-in-class, and we're excited about the potential to continue innovating and bringing even more functionality to our guests."
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