L’ANZA Healing Color & Care and the Surfrider Foundation held their first Beach Clean-Up on September 28, 2021. In support of International Coastal Cleanup Day and to celebrate the launch of L’ANZA T.R.U.E. For the Planet, local members of southern California-based L'ANZA gathered at the Santa Monica Pier for the event. In three hours, Team L’ANZA collected more than 15 pounds of trash, preventing these items from entering a marine environment. L’ANZA also presented the Surfrider Foundation team with a $2,000 donation.

“It was so great to see the L’ANZA Team rolling up their sleeves for our coast.” says CEO David Berglass. “This is our first clean-up, and we're so proud of how it all came together. This is just the beginning of many, along with a lasting partnership with Surfrider Foundation.”

The new line includes T.R.U.E. Clean Shampoo and T.R.U.E. Pure Conditioner.

More about Surfrider

Since 1984 the Surfrider Foundation has been raising awareness around protecting and preserving the world's oceans, waves, and beaches. With a rich history in grassroots organizing and a strong volunteer-activist network, Surfrider has 80+ chapters and more than 1 million supporters working toward Surfrider’s ambitious goals to reduce plastic pollution and to help sustain marine and coastal ecosystems worldwide. Through beach clean-ups like the one L'anza helped to sponsor, Surfrider provides policy advocates with real data on the types of trash collected to support important advocacy work, campaigns, and legislative initiatives.