
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
After professional soccer player Brandi Chastain spent three solid months in the pool for her stint on Splash!, her long hair was in distress. She found help at Atelier Salon and Spa in San Jose, where Karie Bennett administered a Malibu C treatment.

Olympic Soccer Champion Brandi Chastain with her hair appearing on the diving reality show Spalsh! (upper left) then after her Malibu Makeover treatment.
How does three months of long days in the swimming pool impact long hair? Olympic Champion and Reality TV Star Brandi Chastain can tell you.
Chastain, a professional soccer player and former Olympian, recently signed up as one of the contestants on Splash!, ABC's reality series that pitted celebrities against one another in a platform diving competition. One of Chastain's diving coaches was Cassidy Krug, who recently competed in diving at the 2012 London Olympics.
When Krug returned from the London Games, she consulted her friend and stylist Karie Bennett, owner of Atelier Salon and Spa in San Jose, California, who throughout a life of constant diving training always put her hair in a ponytail because the damage from the pool made it too challenging to style. Bennett suggested a healthy cut along with a Malibu Makeover treatment and documented the makeover for a Process step-by-step which was published in the June 2013 issue of MODERN SALON. (Click here to access the digital version of the story._
The Malibu C Makeover is a two-step, in-salon wellness treatment provides dramatic revitalizing results to hair and scalp that has hard water mineral build-up and is oxidized, damaged or over-processed. Fresh-dried vitamins and proteins of various molecular sizes replace the need for clarifiers and deep conditioners that can otherwise leave the hair dry and coated.
Chastain followed Coach Krug's advice both in and out of the pool and once her days on Splash came to an end, she found her way to Atelier and Bennett's chair. Here, Bennett shares some before and after pictures and a video of Chastain after the treatment. "I spent a good three months in the pool for Splash! and my hair was a disaster. It would take me 15-20 minutes a day just to comb through the ends," says Chastain. "My goal was to brush through it without wanting to cry, and now it feels smooth and silky, it's easy to comb through and brush through and it flows better and looks better."

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai