MENU
SEARCHIn advance of her "Social Beauty LIVE" presentations, PassionSquared's Nina Kovner shares 8 ways to create awesome on your website.
Your website is one of your salon’s most valuable marketing tools. Many of your new clients will find your salon through your website. Others, who may have heard of you through word of mouth or an ad you’ve placed, will likely check out your website before they call to book their first appointment.
With her “Social Beauty LIVE” presentations which are sponsored in part by CosmoProf and Schedulicity, PassionSquared’s Nina Kovner is helping salons of all shapes and sizes become more discoverable on the web. Before she takes the stage at upcoming events—the World’s Fair Hair Show in Austin, Texas, on September 7 and Fashion Focus in Charlotte, North Carolina, on October 5—she chatted with SALON TODAY about 8 ways salon owners can create awesome through their websites:
About: “People don’t buy what you do, they buy why you do it. Take the time to craft a meaningful story that expresses your why, promise and purpose and make it easy to find on your website.”
Social: “Today’s connected customer wants to engage on their terms. Be sure your social pages are visible on your site.”
Contact: “Seems logical, but many times it’s hard to find a businesses hours, address, etc. Be sure it’s easy to find by putting the information in your site’s header or footer, so it appears on every page.”
Menu: “Having a simple and clear menu is super important for any service business and one of the most popular pages on many service biz sites.”
Reservations: “It’s 2014 and the connected customer wants to book a reservation when they want, not just when you are answering the phone.”
Measure: “Be sure to add Google Analytics to your site so you can measure and monitor traffic, popular content, and referral traffic from platforms such as Facebook and YELP.”
Responsive: “In today’s world, 50 percent of social and digital sites are visited by mobile phones and tablets. In order to have the best user experience, make sure to move towards having a responsive site, which means it “responds” to smartphones, tablets and laptops/desktops.”
Maintenance: “It’s always good to update your website monthly. Search engines love fresh content so if you have a blog on your site, it helps a ton, as long as you are consistently blogging.”
For more information about Kovner’s upcoming appearances or to reserve your seat, click here.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
A new report criticizes the regulations' impact against students and entrepreneurs.
As rich red-violet tones continue trending, the brand introduces two new demi shades designed for depth, shine, and dimensional color.
amika's new Stylist Circle is a community-first model designed to reflect and support the full spectrum of today's working stylists. Find out how you can join.
