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SEARCHIn an effort to create a community of inclusivity, Oligo has launched a texture education page called Learn the Curl.
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Oligo Professionnel is proud to announce the launch of Learn the Curl, a campaign dedicated to learning different curl and texture types.
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The campaign was inspired by the lack of education on curl and texture in the industry and inspired by artists Martina (@4allcurlkind) and TK (@tkloveshair), sponsored artists of Oligo Professionnel, who have an extensive amount of experience in curls and texture.
Moreover, this campaign was created to educate the basics of curl types and how to encourage stylists to learn and expand their type of clientele. Finally, this campaign was created to motivate our industry to continue educating on these topics and ensure inclusivity amongst brands and stylists.
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The artists created color and style for seven different guests whose curl types range between 2c-4c. The artists explain their step-by-step method based on hair porosity, type, and structure. There is a myth in our industry where curly and textured hair cannot be lightened or colored due to damage. These artists go against this myth and show how with the right methods, products and finesse, curly guests can feel confident with new colors, looks, and healthy hair. Their secret? Understanding the canvas while also utilizing bond building products like Smart by Blacklight.
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Oligo Professionnel collaborated with these talented artists in the hope that this available and complimentary education would influence our industry to continue the discussions and education around curl and textured guests. The brand says, We strive to create a community of inclusivity.
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