
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Roughly 380 people representing 84 of the SALON TODAY 200 honorees gathering following Serious Business in New Orleans to celebrate success in business.

After the last speaker issued the final words of advice at this year’s Serious Business 2014 and the last vendor packed up their display and headed for the airport, approximately 380 people representing 84 of the salons and spas honored in this year’s SALON TODAY 200 gathered at the theater in Harrah’s Casino to remember the last few years in business and honor each other’s success.
Hosted by Neill-TSP and SALON TODAY, the reception was the official certificate presentation for the honorees of the SALON TODAY 200, a competition that recognizes growth and best business practices. The gathering itself was the fifth year Neill-TSP invited ST200 honorees to celebrate their success immediately following the two-day business conference, and this year’s party was held at a new venue to accommodate the growing numbers of owners and their team members wanting to participate. The room, filled with cocktail tables, a festively dressed crowd, a buffet of hors d’ oeuvres and a stage with waiting awards, brought the celebration the excited, elegant energy of a Golden Globes.
Debra Neill Baker welcomed the attendees and talked about the synergy between Serious Business and SALON TODAY. Special guest Howard Hafetz, president of Raylon who also founded SALON TODAY and published it for its first 10 years, congratulated the salons on their hard work and talked about the importance of community and a competition that rewarded success in business. Then, Steve Reiss, publisher of SALON TODAY and its sister publication MODERN SALON, congratulated the honorees before introducing Stacey Soble, editor of SALON TODAY.
Soble spoke about the unexpected benefit that has developed from these ST200 celebrations – that the honored owners themselves were forming a community and supporting one another. As and example, she pointed out the special friendship that has developed between Studio Wish Salon’s Rowena Yeager, Avalon Salon and Day Spa’s Bonnie Conte, Headlines the Salon’s Gayle Fulbright and Maggie the Salon’s Maggie DiFalco, who met at the first ST200 reception and have been supporting each other in business and in life ever since.
Finally, Soble and fellow editor Chandler Rollins welcomed each of the honored salon teams on stage to accept their award and pose for a picture with an over-sized version of SALON TODAY 200 cover. “It was a very special night for these owners but also for the SALON TODAY 200 team—you could feel the energy and excitement in the room,” says Soble.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai