
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
When Denyse Peterson moved from Miami, Florida to a small town outside Chicago, Illinois called Crystal Lake, she saw an opportunity.Caption















An anti-aging treatment takes clients away while giving them the results they crave.

When Denyse Peterson moved from Miami, Florida to a small town outside Chicago, Illinois called Crystal Lake, she saw an opportunity. Not being able to find an adequate salon in the town led her and a partner to eventually open Distinction Salon and Day Spa in 2003 in downtown Crystal Lake. Five years later, it remains a success, especially on the spa side. Since opening, the spa has only carried the Sothys line, and the products have proven so popular that the retail-to-service sales are greater on the spa side than the salon side, says Peterson. Part of that success is attributable to the company and the line itself. Peterson says Sothys has partnered with them from the very beginning, working hand in hand—even helping at a spa event last fall to help launch new body lines, Orient Essence and Secrets de Sothys. The line has also been good for the type of clients the spa brings in. “The clientele we draw expect results,” says Peterson. “Sothys stays on top of the market, they know what the trends are and their customer service is great.”
The spa staff has worked equally hard on their end, with a focus on educating clients on the products and treatments and providing them with samples to take home. “We sell more facial products than anything and we get a lot of repeat business,” says Peterson. “There would typically be some resistance to the prices, but once they are educated and see the results, there is no price limit.”
Part of the draw for clients is also the serene atmosphere of Distinction, especially on the spa side. Walking through the threshold that leads to the two treatment rooms and spa lounge, clients are immediately whisked out of the Midwest and straight into the warmth of a foreign and exotic locale. The colors in the spa pick up some of the same warm reds from the salon side, but flickering candles, a fountain in the corner of the lounge and hand-painted murals in each room and in the lounge complete the relaxing effect. For a day spa, Distinction offers up the best of both worlds: results clients can see, plus a warm, relaxing treatment experience.
Therapist: Anna Piekunko
Spa: Distinction Salon and Spa, Crystal Lake, IL
Products: Sothys
Snapshot: A multi-sensorial treatment to restore radiance and youthfulness while fighting the signs of aging.
Contraindications: none
Duration: 120 minutes
Price: $170 - $220 recommended pricing
Recommended Home Care:
Morning: Normalizing Beauty Milk, Normalizing Lotion, Global Anti-Aging De-Stressing Serum, Secrets de Sothys Global Anti-Aging De-Stressing Cream;
Night: Normalizing Beauty Milk, Normalizing Lotion, Global Anti-Aging De-Stressing Serum, Noctuelle Night Cream
The core of the new Secrets de Sothys treatment relies on the belief that for skin care to be effective, it must be holistic and treat all five senses. To maximize wellbeing, the treatment appeals to each in these ways:
Hearing: Custom music is in-sync with the massage movements.
Taste: Clients are offered a custom-blended tea for post-treatment relaxation.
Sight: The room is set-up in a specific way to appeal to the client.
Touch: The products were developed to feel like luxury textiles: velvet, satin and cashmere.
Smell: The service utilizes two fragrance notes created specifically for the treatment. The head note is relaxing and reduces stress, while the heart note is suggestive of happiness and helps soothe the mind.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai