
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Behind the scenes at the Prada Resort show in New York last month, MODERN chatted with international style star and Redken Creative Consultant Guido. Born and raised in Dorset, England, Guido travels around the world to create looks for fashion shows, editorial spreads and advertisements. His creative styles were perfect with Prada’s elegant fashions.
FASHION: International Flair
Behind the scenes at the Prada Resort show in New York last month, MODERN chatted with international style star and Redken Creative Consultant Guido. Born and raised in Dorset, England, Guido travels around the world to create looks for fashion shows, editorial spreads and advertisements. His creative styles were perfect with Prada's elegant fashions.
The show, which took place at the Prada Showroom in NYC, featured 24 models who Guido and his team of 15 stylists created exciting updos.
"I wanted to do something stronger and more mature than a ponytail," says Guido. "It's Prada! The fashion has lots of ties and details. We decided to do a sophisticated 1950s ‘Palm Beach' updo-something very Kim Novak, very Hitchcock."
The hair was first rough dried with Redken Thickening Lotion for a thick, matte foundation followed by heavy back brushing. Surface strands were then smoothed to a pleat at the back. The nape was left flat with more oomph along the occipital and at the crown. "It's okay to see the teasing and pins," says Guido. "It's very undone and messy by design."
Check out our exclusive interview with Guido!






At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

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As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.