MENU
SEARCHSalon owner Vito Mazza leverages an interactive kiosk to create a unique retail experience for his guests.
The Biolage BioMatch display at the Vito Mazza Salon and Spa with Metrolink's interactive kiosk.
With national retail to service averages for salons hovering at 7 percent and most owners working to reach levels of 15 to 20 percent, Vito Mazza, owner of Vito Mazza Salon and Spa in Woodbridge, New Jersey, always is seeking creative ways to inspire higher sales. When he saw how a local company, Metroclick, was using technology to connect customers to brands, he jumped on board to pilot a program for the professional salon industry.
Since the beginning of the year, Mazza has hosted an interactive kiosk, which resembles a giant iPad, in his retail area and used it to quiz clients about their beauty needs and match them to recommended products. Recently, he worked with Matrix to leverage the kiosk to support the Biolage reinvention by inviting clients to take the Biolage BioMatch quiz. The quiz asked clients a series of questions about their hair texture and top styling concerns, then provided them with recommendations for cleansing, styling and finishing products. To encourage clients to participate and also enter in their name and email information, Mazza offered them a chance to win a $500 Vito Mazza gift card or a $200 Biolage gift basket. After completing the quiz, the participants received an emailed list of the Biolage recommendations.
“We realized we could be more interactive with retail by incorporating this technology,” Mazza says. “Touch-screen technology is becoming a more accepted retail practice, and we’ve been working hard with manufacturers to come up with promotions that tie it together and make it a consumer experience.”
The kiosk helped the launch of reinvented Biolage line at the salon outperform last year’s sales by 70 percent. In addition to creating a fun experience in the retail area, the quiz had the added benefit of initiating a dialogue about the line between stylists and their guests.
Mazza believes retailers are just scratching the service of what the technology can do. “In the next few months, the kiosk tablets will have cameras on them, allowing clients to capture their own before and after images and sharing them with both their social sites and the salons. Then, we’ll really have some fun.”
CLICK! To learn more about Metroclick, visit Metroclick.com or call 646-843-0888.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
