
New CoverSmart Truffle Shades from Paul Mitchell
Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
Affinage Mode Cool Blonde Illuminator is a semi-permanent toner that helps refresh and deep condition bright blonde tones and can also can be utilized by hairdressers after a blonde service instead of mixing a color toner.

Affinage Mode Cool Blonde Illuminator is a semi-permanent toner that helps refresh and deep condition bright blonde tones and can also can be utilized by hairdressers after a blonde service instead of mixing a color toner. Its intense deep conditioning base contains semi permanent blue/violet pigments that subdue unwanted yellow and orange yellow tones that can make the hair look raw and unfinished. This gives lightened hair a finished look with high shine and optimal condition.
Hairdressers find using Affinage Mode Cool Blonde Illuminator a more convenient, faster and easier alternative than mixing demi color toners because the one-step conditioner and toner is used at the back bar after lightener is cleansed from the hair so there’s no need for stepping away from the client. It can also be sold as a retail item to maintain healthy hair condition and a vibrant blonde tone at home.
Affinage Mode Cool Blonde Illuminator features a low pH formula with the exclusive DATEM Technology to leave hair soft and supple. It is more than 90 percent naturally derived and completely free from sulfates, parabens, silicones, waxes, mineral oils and sodium chloride.

Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.

Moroccanoil Treatment Purple is a tone-correcting oil with violet pigments to counteract brassiness in blonde, highlighted, and grey hair.

Zenagen's new Eclipse Color Preservation & Gray Defense Shampoo is powered by 15+ plant extracts, revitalizing hair follicles and enhancing and preserving color.

ECRU New York's newest Luxe Gloss offers a blended formula of reflective pigments to enhance natural and color-treated hair while imparting a glass-like shine.

milk_shake launches its new Level 9 Lightener that lifts up to nine levels while maintaining the hair's health and vitality and insta.light shampoo for Glass Hair, a product option associated with its insta.light in-salon lamination hair service.

R+Co BLEU's new Blonded Brightening Shampoo and Masque neutralize unwanted yellow tones with these toning formulas that cleanse, moisturize, and help repair color-treated hair.

Barbie and Schwarzkopf Professional’s BLONDME launch two limited edition hair care kits For professional hairstylists.

John Paul Mitchell Systems debuted its newest color line called The Demi Nearly Nudes, three new gold violet hues of tan, gold, and violet tones.

Tackle gray in 10 minutes with Paul Mitchell's new permanent cream hair color Paul Mitchell the color 10.

Matrix's new High Riser Pre-Bonded already has bonder inside and has the highest concentration of bonder for less breakage, better protected hair bonds, and stronger hair fibers.

Pick up this new purple shampoo and conditioner from Saphira, a powerful-yet-gentle combo containing 26 reparative minerals from the Dead Sea.

Matrix's latest innovation contains pre-measured color and developer in every pouch for precise dosing and portability. It allows stylists to cover 100% of grays in half the time.

Matrix Introduces new Open Air Pre-Bonded clay lightener and SoColor Sync Acidic “Bronde” toners, for a flawless balayage.

RUSK empowers colorists with the introduction of new color products

The new Color Toning collection by Colorproof provides a lighter, brighter, and zero-brass blonde.

This leave-in formula delivers moisture and nourishment, and helps promote color vibrancy.

Five new Ultra Natural shades provide a gentle solution for natural, on-tone coverage.