The 100% oxidative color can be added to any brand of permanent or demi-permanent color that uses a developer or peroxide. By using Concentrates, color lasts longer and is enhanced.

When using Concentrates for the first few times, the helpful "Concentrate Chart" helps guide colorists in adding the correct amount of each color. Because they can be added to any level of chair color, the amount of Concentrates needed varies from client to client. The chart is an excellent way to keep colorists in the safe zone while exploring the products. 

Colorists can also use the Concentrates by themselves as fashion tones. To create an electric red, bright green or an intense blue, simply mix the Concentrate with an equal amount of 10-volume developer and apply it to either white or pre-lightened hair. The Concentrates can also be mixed with each other to make the potential color outcomes even more exciting.