When going blonde, underlying yellow tones can be exposed, just as lightening dark bases can expose unwanted orange tones. Even grey hair is prone to yellowness due to pollution and environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness and harsh tones.

To keep brassiness at bay, Moroccanoil launches Moroccanoil Blonde Perfecting Purple Shampoo, a tone-correcting shampoo that gently cleanses the hair, while counteracting harsh tones and neutralizing brassiness in blonde, lightened, and gray hair. The deep violet formula of Moroccanoil Blonde Perfecting Purple Shampoo is ideal for counteracting warm tones for all of these groups. Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of haircolor, and provide a natural-looking sheen that revives highlights. 

To use in the salon, apply to clean, pre-toned hair to get rid of unwanted warmth during lightening services. Or, retail it to your clients for at-home use and have guests leave on their hair 3-5 minutes. 

“Innovation and care have always been our priority as a brand, and what truly differentiates us from others on the market. Technology is driving products today, and we saw an opportunity to create a shampoo that delivers professional results for the hair,” says Moroccanoil Co-founder Carmen Tal. “We’re thrilled to have this ultimate purple shampoo as the latest addition to the Moroccanoil Color Care line.”

Blonde Perfecting Purple Shampoo features proprietary Moroccanoil ArganID technology– Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle. The color-safe and sulfate-free formula delivers the antioxidant powers of argan oil deep into the cortex, while helping to seal the cuticle and impart brilliant shine. Deep Violet Pigments impart color and visual effect to enhance depth, dimension, and provide a natural-looking sheen and have a satin luster and superior coverage properties.

Plus, as part of the brand’s sustainability efforts, the tube is made from 50% post-consumer recycled plastic.