Knowing clients’ struggle to maintain bright blonde locks while keeping hair healthy, Redken created the Redken Color Extend Blondage Shampoo and Conditioner range to fight the brassiness that comes with blonding and lightening services.

Both the shampoo and conditioner contain pure violet pigments to minimize unwanted brassy and yellow undertones. The Triple Acid Protein complex of Amino, Citric and Maleic Acids and wheat protein are also found in both the shampoo and conditioner to strengthen the hair. Although the range is intended for all blondes, any client with concerns of  brass and strengthening can benefit from the Color Extend Blondage regimen. Visit redken.com.