Actress, singer and style trendsetter Vanessa Hudgens received the honor of Matrix/ULTA Beauty SOCOLOR Cult Icon award at the ULTA Beauty General Manager Conference in front of a crowd of 3,000 attendees.
Hudgens was chosen because of her fearless and enthusiastic approach to beauty and fashion, which reflects the energy of the brand’s new SOCOLOR Cult hair color line, launching this summer.
“I’m always looking for inspirational and cool ways to feel confident," said Hudgens as she accepted the award, sporting vibrant pink hair created with SOCOLOR Cult. "We all know the importance of being able to express ourselves freely; I am thrilled to thrilled to be the Cult icon—because what better way to express yourself than by changing your hair color? Pink today, violet tomorrow—isn’t it great how many options we have to explore color?"
Matrix SOCOLOR Cult is a 28-shade vibrant color collection that gives stylists the freedom to customize color longevity with options for semi-permanent/direct, demi-permanent and permanent formulations. Colors range from pastels to grays to dusty hues and neons plus 11 core, vibrant hues.
Nick Stenson, ULTA Beauty Vice President, Salon Services and Trend and Matrix Celebrity Stylist, presented the award, and then conducted a question and answer session with Hudgens. During the course of the Q&A, Hudgens noted the importance of working with trusted hairdressers.
“I work with hairdressers I really trust," she said. "They understand that when I change my hair, it can affect not only my look, but my career. And believe me, there are people out there who really want to see you mess up. So, you have to be sure your hairstylist gets it and puts your best interests first.”
SOCOLOR Cult will be available in fine salons in summer, 2018 and Ulta Beauty Salons in August 2018.