This Earth Month, Aveda will be supporting its nonprofit partner charity: water as it seeks to provide clean water to people in need in 2021. Since 1999 when Aveda’s founder Horst Rechelbacher created the brand’s annual Earth Month campaign, Aveda has made a significant impact, raising nearly $65 million for environmental causes around the world. This year, together with charity: water, the brand is on a mission to raise more than $2 million to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia.

Available starting April 1, Aveda is offering a new Limited-Edition Shampure Nurturing Shampoo Bar as part of its partnership with charity: water. $5 from each sale will go directly to charity: water’s clean water projects.

The new Shampure Nurturing Shampoo Bar is silicone-free, sulfate cleanser free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring abyssinian oil, it gently cleanses and provides weightless, long-lasting nourishment while infusing hair with Aveda’s signature calming aroma. In keeping with Aveda’s commitment to sustainable packaging, the Shampure Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC certified fiber, and by purchasing this shampoo bar you could help us save two tons of plastic which is equivalent to 180K water bottles. 100% of the waste from the manufacturing process will be donated to the Clean the World foundation who will in turn recycle it into new soap bars for communities in need.

Additionally, for the first time, 100% of all sales online and in U.S. Aveda stores on Earth Day 2021 (April 22) will be donated to charity: water.