When the board for the Interational SalonSpa Business Network (ISBN) met last year to begin planning its 2015 conference scheduled for May 3-5 at the Ritz Carlton in Amelia Island, Florida, they immediately focused on a topic that is impacting businesses of all sizes—the multi-generational workforce.

“Today, most businesses  have employees who range from their early 20s to veterans in their 50s and 60s, and each generation has its own strong perspectives on management, incentives and work/life balance,” says Rhoda Olsen, CEO of Great Clips and the president of ISBN. “Our speakers and panel sessions will share their best advice for managing, motivating and continuing to mentor each group into fulfilling careers.”

Jeff Fromm, president of millennial marketing consultancy FutureCast.

To kick off the conference, Jeff Fromm, president of the millennial marketing consultancy FutureCast, will challenge attendees to unlearn and reimagine what they thought they knew about the millennial generation. Through an entertaining and educational presentation, he’ll help attendees identify the major millennial trends that influence behavior and attitudes, as well as offer advice for engaging and marketing to millennials.

Author and generational expert Eric Chester.

Then in an engaging presentation, “On Fire at Work," author and generational expert Eric Chester will show owners how to ignite passion in their employees, encouraging them to perform better and stay longer. Chester will explain how great leaders create cultures that attract top talent, as well as foster innovation and collaborative thinking.

“Of course, our salons serve clients of different generations, so our program includes a workshop on how best to connect with the millennial client,” Olsen says. “Consumers today have limited disposable income but maximum options for spending it—our discussion will focus on how to attract millennials to the salon, introduce them to professional services and products and earn their long-term loyalty for years to come.”

To round out the conference , Kline and Company’s Carrie Mellage will share data and insights from Kline’s highly regarded syndicated studies regarding beauty market size and growth, channel breakdowns, product trends, and the implications for participants in the salon and spa arena. And, Summit Salon Business Center’s Peter Mahoney will offer a professional beauty perspective on millennials, examining strategies for managing and marketing to this generation.

For more information or to register for ISBN’s 2015 Conference, visit salonspanetwork.org.