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Paul Mitchell debuts an expansion to its Color XG CoverSmart line in "Cool Natural" ideal for clients with over 50% gray or white resistant hair.
PRAVANA does it again! The creators of the creative color category have released heat activated temporary hair pigments. The three color changing formulas are available for a limited time only.


PRAVANA VIVIDS MOOD COLOR is a heat-activated temporary hair color that transforms hair with a color-changing effect! Just add heat and watch the transition happen instantly, then change back when it cools. PRAVANA has the facts! Find out the answer to your question below about this line:
ON WHAT LEVELS CAN I USE MOOD COLOR?
VIVIDS MOOD COLOR can be applied on natural or pre-lightened hair. However, the colors show up best on lighter levels.
HOW DO I UPSELL THIS AS A SERVICE?
VIVIDS MOOD COLOR can be added onto any service for an additional $5-10 (suggested price). Pricing also depends on salon and location. When applied to clip-in hair extensions, stylists can charge between $15-20 (suggested price).
HOW CAN YOU MAKE IT LAST LONGER?
Avoid excessive combing and touching of the pieces to which VIVIDS MOOD COLOR is applied. Clip-in extensions have longer use because they don’t need to be immediately washed.
IS MOOD COLOR SAFE FOR KIDS AND ANIMALS?
VIVIDS MOOD COLOR is not safe for children or animals.
HOW MANY APPLICATIONS PER PACKET?
Depending on the mixing ratio and the amount of hair VIVIDS MOOD COLOR is applied to, you can get between 25-30 applications per kit.
IS THIS THE ONLY HEAT REACTIVE COLOR ON THE MARKET?
PRAVANA VIVIDS MOOD COLOR is the first of its kind!
DOES THE TRANSITION ONLY HAPPEN ONCE?
No, VIVIDS MOOD COLOR will continue to transition until it is thoroughly shampooed out of the hair.
WILL MOOD COLOR STAIN THE HAIR?
No, however more porous hair may need an extra shampoo to completely remove VIVIDS MOOD COLOR.
IS THERE ANY PROCESSING TIME?
No, apply as an overlay directly to damp hair then blow dry to set it!
CAN I APPLY MOOD COLOR ONTO DRY HAIR?
Yes, however the client may feel more residue than when applied to damp hair. The moisture on the hair helps to disperse the product so the hair doesn’t feel as heavy as it would if you were to apply on dry hair.
ARE THE PIGMENTS INTERMIXABLE?
Yes for example: Lime Green and Tropical Peach mix to create a slate bluish-gray tone. Because Tropical Peach transitions to transparent, the color you will see is Sunny Yellow from the dual transitional color. Lime Green and Cool Violet make a bluish color when cool. Lime Green and Cool Violet make a bluish color when cool and when warmed up, the transitional color is a combination of Warm Pink and Sunny Yellow – Peach!
CAN YOU APPLY MOOD COLOR OVER VIVIDS COLOR?
Yes. This will enhance or alter the VIVIDS MOOD COLOR and enhance the transition color. Example: Cool Violet layered over NEON Pink makes a brighter violet tone when cool and a brighter Warm Pink when transitioned. Tropical Peach layered over Blissful Blue will make a lavender/mauve tone when cool. When Tropical Peach transitions to transparent, the Blissful Blue appears.
HOW DO I STORE THE PIGMENTS ONCE I HAVE OPENED THE PACKETTE?
The VIVIDS MOOD COLOR box serves perfectly for storing. Simply stand the opened packettes in an upright position inside the box.
Make sure to store the box in a cool place. Avoid extreme humidity, heat and freezing temperatures.
CAN I USE A TINT BRUSH TO APPLY MOOD COLOR?
Yes. Tint brushes are perfect for application on thicker hair and larger sections. The sponge serves as a great application tool and is ideal for blending harsh lines.
WHAT HAPPENS IF I MIX MORE BASE CREME THAN THE RECOMMENDED MIXING RATIO?
Mixing more base creme than pigment gives the color a slightly lighter tone.
DOES THE TRANSITION ONLY HAPPEN WITH A BLOW DRYER?
No, VIVIDS MOOD COLOR transitions with various heat sources and back again when cooled down. Sun, body heat from touch or breath and hot tools like flat irons and curling irons can be used to transition the color. Just be sure to keep hot tools at 400 degrees Fahrenheit or less.

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