In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Dental Work at the Day Spa
Gone are the days of anxiety-inducing trips to the dentist – that is, if you’re going to one of the several dental spas that have cropped up around the country over the last couple of years. Industry research from SpaFinder estimates that there are now over 100 “pure” dental
GLOBAL SALON BUSINESS AWARDS HEAD TO BARCELONA
The 2006 Global Salon Business Forum and Awards, the salon business education, recognition and networking seminar, will be held June 3-6 in Barcelona. The event is produced by the B.E.S.T. Foundation (Business Education for Salons Today), a non-profit organization that supports the growth of the
Celebrate Success
How do you grow your business today? This is a question every salon owner must wrestle with, and one every wise salon professional considers as well. Growth requires vision, discipline and more often than not, a bit of daring. Take those qualities, apply smart marketing strategies, solid business
Renews: Six Quick Ways to Get Referrals
Everyone wants to learn how to get more referrals for their business. And who can blame them? There is no less expensive way to get new clients other than your current clients referring other clients to you, so in fact they're your salespeople. But it's not just the fact that you get more clients
Renews: Nice Touch
Tips Without bikini waxes, soothing after-sun body wraps and cellulite treatments, your summer sales might be in a slump. But going that extra mile with fun extras will keep your clients' dollars coming back even as the temperature falls. Quick Quenchers: As the weather turns cool and dry,
Renews: Spa-goer Stats
Ready to take a closer look at your clientele—and your would-be clients, too? Spa-addicts.com, a spa website that aims to make the spa-going lifestyle available to all, has released an enlightening national survey, profiling the female spa client in the United States. Here are some of their
Renews: Keep Your Finger on the Pulse
Trends With global influence (Thai massage, anyone?), a more diverse client base (including children!) and treatments for every body part (think facials for the decollete and derriere), keeping on top of trends and separating fact from fluff is a top challenge for every skin care professional. How
Higher Education
Cooler weather and falling leaves means back to school. But it's not about hitting the books this time. Continuing education is all about becoming a better skin care professional, with advanced training available for virtually any field you might be interested in. Think hands-on classes, exciting new
Renews: The Internet is Your Best Friend
Dr. Amy's Biz Bits It's no secret that the Internet is the next revolution in marketing. It's a communications and marketing tool that is second to none. So make sure you are using this tool to your advantage, too! With monthly e-newsletters, you can educate and keep in constant communication with
Renews: Beauty Without Batting an Eye
Trends What best complements soft, glowing skin? Bright, wide open eyes. Salons and spas across the country are introducing Lash Perms, which create long, lush, curly eyelashes—all without the pinching and crimping of an eyelash curler. The Tiffani Kim Institute in Chicago, Illinois, is promoting
Renews: End the Year with a Bang
Tips Don't get so overwhelmed by the holidays that your business falls off track as the year comes to a close. Broderick Consulting (www.broderickconsulting.com), management consultants for the salon and spa industry, advises using your seasonal marketing efforts to your long-term
Business: Choosing Your Spa Software
The front desk is often the busiest area of an otherwise-tranquil spa, with clients checking in and checking out, the receptionists attending to customer service matters and the telephone ringing nonstop. But is it even more hectic than it needs to be? The better spa software programs can do more than
Best Practices 2007
Your top business resolutions for the new year. Here we go again with the New Year's resolution to do better at business. We say it, we mean it, but year after year, many of us have only a vague idea of what it is we're resolving to do. The spa industry is still young; it feels too new to have
Spa Zen
Does your basic skin care business need a boost? Many alternative skin care therapies that originated in ancient Asia are gaining popularity among today's spagoers right here in the U.S. These therapies are based on total wellness principles that don't just treat a skin condition, but address the
Renews: Good Deeds - Casa Blanca Salon & Spa
Casa Blanca Salon & Spa in Rancho Santa Fe, California, was thinking outside of the box with a recent fundraiser they held to benefit a local children's hospital. The main event was a lingerie and loungewear fashion show featuring the 2007 spring line of L.A. fashion designer Wendy Glez and the 2007
America the Beautiful
Data collected from more than 700,000 Mary Kay Independent Beauty Consultants throughout the Unites States revealed that each region of the nation has a distinct beauty personality reflected in the choices of cosmetic shades and delivery methods preferred. Neutral New England From enjoying clam
Back-to-School Skin
Teens will enjoy an Epicuren Teen Acne Facial for a fresh fall face. Moms and Dads stay young with an Epicuren Eternal Youth Hydrating facial and wet mask. You'll also receive a $30 voucher toward the purchase of any Epicuren products to use on that day! Back to School Eternal Youth Facial When: