Color professionals were treated to some high octane color education today at "ColorAmerica in the company of Patrick McIvor", presented by Cosmetologists Chicago. The conference, held in downtown Manhattan, offered in depth insight in to the do's and dont's of color, trends, techniques, consultations and ways to improve your color business. Joining McIvor was Rodney Cutler (celebrity stylist and salon owner), Adrienne Rogers (salon owner and National Technical Training Director for Product Club) and David Adams (master colorist and founder of Red Chocolate). In this video, McIvor begins his presentation to dispute the famed saying "Fashion Repeats Itself."
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