Third-generation barber and Shop MODERN Artist Greg Zorian was at the Andis booth at the International Beauty Show March 9-11 in NYC to give barbering tips, tricks and before-and-afters.
In addition to being a professional barber, Zorian is the founder of online barbering education site HowToCutHair.tv, consultant and manager of Gregory's Barbershops. He's very knowledgeable on how to build a profitable, male clientele and grow a business.
“There is only one way to build a large, profitable clientele, and it’s simple: work hard and lots of hours," Zorian says. He worked a lot of long hours after he opened his first barbershop, but it paid off. Zorian also notes that you should never underestimate the importance of high-quality tools.
“Men’s haircutting is precise and only the best tools will do," Zorian says. "I highly suggest using three clippers: a detachable blade clipper, an adjustable clipper and a finishing clipper. You will also need a larger barbering style shear as well as a tapering/fine thinning shear."
Check out a before-and-after of MODERN's Steve Reiss below, and read more about Zorian and his advice here.
LIKE THIS? TRY THESE:
Greg Zorian's Advice on How to Grow a Profitable Male Clientele
How to Get the Most Out of Cosmetology School
Greg Zorian Joins Modern Salon Learning Team of Educators
For reprint and licensing requests for this article, Click here.