Ecru New York Launches Curl Perfect Collection

by Elizabeth Jakaitis | July 25, 2016 | Ecru New York | Texture

Ecru New York presents the new Curl Perfect Collection of products for clients with curly, wavy or coily hair. The collection consists of Hydrating Shampoo, Anti-Frizz Conditioner, Defining Styling Potion and Rejuvenating Moisture Mist. The entire collection is color-safe and is free of parabens, sulfates and silicones. Products are made with curl enhancing ingredients: avocado oil, kalahari melon seed oil, mango butter and sugar cane extract. 

Hydrating Shampoo: An ultra-moisturizing daily shampoo that gently cleanses curly/wavy hair. A nourishing combination of naturally derived oils increases moisture retention while protecting hair color. Lather gently cleanses and moisturizes hair, leaving curls shiny and soft.

Anti-Frizz Conditioner: Intense daily conditioner that instantly detangles and moisturizes. Ultra-hydrating ingredients restore and lock in moisture while precious oils impart shine and defy frizz. Specially formulated to detangle, combat humidity and prevent frizz, while leaving hair with high shine and hydration. 

Defining Styling Potion: A medium hold styling cream-gel used to transform, define and control curls. A unique blend of ingredients increases curl memory, helps balance moisture and resist humidity while smoothing ends. This multi-functional styling cream works to shape and define curls without crunch and increase curl memory for long-lasting, touchable curls. 

Rejuvenating Moisture Mist: An ultra-fine curl activator and rejuvenator. A complex blend of humectants and oils replenishes lost moisture, calms frizz and perfectly defines and restructures curls. The nourishing mist primes, energizes and awakens freshly washed or 1st and 2nd day curls. 

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