Moroccanoil announces its partnership with model and social media star Jasmine Sanders as the face of the brand's new Curl Collection campaign. With product innovation driven by women and their unique hair care needs, Moroccanoil believes that Jasmine's beauty and digital footprint will help them inspire curl confidence and engage on a deeper level with the curly-haired community.
"Millions of fans are captivated by Jasmine's confidence, style, beauty and, of course, her gorgeous, curly hair—including us!—making her the perfect partner for this collection," says Moroccanoil Co-founder Carmen Tal. "More and more women today are finally embracing their natural curls, so we are especially thrilled to unveil a truly innovative collection that will make the process of caring for all curl types easier than ever.
Sanders graced the runway at Paris Fashion Week this year and has gained influencer status with her growing global social following, including over 1.6 million followers on Instagram. As part of the partnership, she will front the brand's latest print and digital advertising campaign, make event appearances and provide exclusive, never-before-seen Moroccanoil curl content to her fans on her social channels—all with the goal of encouraging curly-haired consumers to not just embrace, but love their curls.
The new Moroccanoil Curl Collection expands on an existing assortment of curl styling products, and now takes a 360-degree approach to managing every curl type, from loose waves to tightly-spiraled curls.
The expanded lineup includes Moroccanoil Curl Enhancing Shampoo and Conditioner, Moroccanoil Curl Cleansing Conditioner and Moroccanoil Curl Re-energizing Spray. These simplified solutions all feature the brand's signature argan oil-infused blends to nourish and enhance natural curls, no matter the shape, size or texture.
"I'm blessed with naturally curly hair and have always been an advocate for embracing my natural style," says Sanders. "I've been using Moroccanoil Treatment to help manage my curls for as long as I can remember, so it's an honor to partner with them on this new collection. This will now make going natural easy for all curly girls!"
For more information about the Moroccanoil and Jasmine Sanders partnership and the new Moroccanoil Curl Collection, visit moroccanoil.com. To be a part of the curl conversation online, follow the brand across social platforms using their handle @moroccanoil and hashtag #ArganEveryDay.