Alterna Presents New Caviar Style Range

by Elizabeth Jakaitis | September 21, 2016 | Alterna Professional Haircare | Finishing Products

Alterna Haircare announces the launch of a new collection of styling products, Caviar Style. This “by the stylists, for the stylists” collection includes:


  • Invisible Roller Contour Setting Spray: A medium hold setting spray that lifts from root to tip and molds hair into lush shapes, while providing heat protection and high shine.Experience the contour and lift of a roller set without the roller!
  • Luxe Shape Versatile Crème-Gel: A medium hold crème gel that shapes and transforms the hair effortlessly while providing natural shine.
  • Satin Rapid Blowout Balm: The ultimate blowout balm with heat protection that smooths seamlessly through the hair, speeding up styling time and providing shine.
  • Grit Flexible Texturizing Paste: A medium hold styling paste that provides shine, creates hi-definition silhouettes, separating layers and providing just the right amount of hold.
  • Concrete Extreme Definition Clay: An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold.

The Caviar Style collection formulas feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts to give hair strength and flexibility to help prevent breakage due to vigorous hair styling techniques and heat tools. The formulas also include Alterna’s signature Caviar Extract to provide amino acids and Omega-3 Fatty Acids which improve smoothness and increase shine, proprietary ColorHold technology to lock in hair color and brightness and proprietary Seasilk blend of marine botanicals to provide exceptional moisture.


For more information, visit

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