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Alison Alhamed

Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

New Electrical Styling Tool Kit for Students

by Alison Alhamed

I just got wind of Pivot Point International's new Electrical Styling Tool Kit for cos students—and it is very cool! Not only does the styling and maintenance kit contain all of the essential "tools of the trade" for cosmetologists, but it also gives detailed care and maintenance information to help educators develop the best practices for tool care among their students.

First Photo Shoot!

by Alison Alhamed

In phase three of beauty school, Pivot Point has students participate in a photo shoot--conceptualizing a "story," developing hair, make-up and wardrobe, and then executing the looks to be photographed for our portfolios.

Student Summit

by Alison Alhamed

Held during the Professional Beauty Association’s Beauty Week, Beacon brought together students from across the country for three days of networking and learning from some of the most iconic salon owners, managers and leaders in the industry. The program kicked off with the Beacon Bash—bringing together Beacon attendees and the 100 students who entered the “Making Beauty My Business” competition. Emceed by industry icon Geno Stampora, throughout the event students learned about setting goals from Brooke Carlson and Sherri Jessee of Conair Professional; Tabatha Coffey talked about her trek to success; Cynthia DeSoto discussed the evolving role of the beauty pro; students met with Shear Genius 3 winner Brig Van Osten; and got a taste of what’s happening on Capitol Hill and how the industry is being affected.

FIngerwaves... Oh My.

by Alison Alhamed

Whenever I interview famous hairdressers, or really successful and talented people in the industry, I always ask them what their biggest challenge was while in beauty school. I expect to hear things like retailing to clients, cutting a specific hair style, or styling a a specific hair texture. NO! I pretty much, without fail, always hear the same thing: FINGERWAVES!

What Salons Can Do to Boost Retention

What Salons Can Do to Boost Retention

by Alison Alhamed

According to Crystal Focus Salon Coaching, salon client retention is at a historic low—average repeat client retention is at 79 percent, and new client retention is at 29 percent. Salon Today asked a salon coach and two salon owners to give us their perspective on what salons can do to boost their client retention number. Here’s what they had to say:

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