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Alison Alhamed

Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

You Can't Get Supernatural From a Supermarket: Here's Why

by Alison Alhamed

Goldwell's newest campaign, "You Can't Get Supernatural from a Supermarket," is designed to raise consumer awareness of all of the advantages of the professional, in-salon hair color service vs. at-home box color. In addition to a photo shoot in the April issue of MODERN SALON showcasing all the perks of professional color, we also caught up with Goldwell's Vice President of Education John Moroney, who also has more than 20 years of experience working as a salon professional, who said the campaign really strikes at the core of the industry—getting clients, and dollars, back into the salon.

Male Enhancement

by Alison Alhamed

Let’s face it: cutting men’s hair isn’t always as easy at it looks. It takes time, practice and continuing education to become comfortable in the art of men’s grooming.

Rose-Inspired Updo from MODERN's Facebook: The How To

by Alison Alhamed

When we posted this rose-inspired updo on MODERN's Facebook page—it was love at first sight for our 52,000 Facebook fans. In fact, this updo, which was created by Beverly Melendez at Salon Pasca in Wilmington, Delaware, is MODERN SALON's most-requested updo tutorial of.all.time. Seriously. So, we got you the how to!

How to Cast the Perfect Model for a Photoshoot

by Alison Alhamed

What should a stylist look for when casting models? How do you effectively screen and consult with models? What is the difference between casting a model for a photo shoot vs. a show or a class? Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives practical and creative advice for picking the perfect model who wants to work with you again and again.

How To Create a Storyboard Concept for a Photoshoot

by Alison Alhamed

How do you create a winning concept? Bring together all of your inspirations and see your concept emerge. Dimitrios Tsioumas, Goldwell International Artistic Master and NAHA Haircolorist and Editorial Stylist of the Year, gives a behind-the-scenes look at how he creates a storyboard concept.

Hair Bow Updo: The How-To

Hair Bow Updo: The How-To

by Alison Alhamed

MODERN's Facebook fans went CRAZY when we posted this pic of Vicki Desouza Houghton's "hair bow" updo on our Facebook page. In just an hour, this pic got 520 "likes", more than 50 comments, and 47 shares. Obviously we had to get the how to from Vicki!

Hair Chalking: How-To Get the Dipped Dyed Look

by Alison Alhamed

COLORISTS! Every time MODERN SALON posts a pic on Facebook of someone sporting hair reminiscent of hair chalking, you guys go nuts! This last time I posted a pic from MODERN fan Theresa Ferrer Contreras, it got 445 shares, 1,580 "likes" and nearly 300 comments. EVERYONE loves this look!

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