Alison Alhamed

Editor in Chief, MODERN SALON

As Editor in Chief, Alison Alhamed shapes the content and voice for MODERN SALON's social media platforms, digital channels and monthly print magazine. Alison collaborates closely with salon professionals, social influencers, brands and industry personalities to connect them with our community of readers and followers. As a beauty editor, public speaker and licensed cosmetologist, Alison was named one of Folio magazine's 13 Under 30 emerging leaders in publishing. She regularly judges industry competitions; presents on how to build a following on social media; collaborates with brands on photoshoots, marketing and advertising campaigns; and is passionate about the professional salon industry.

Alison Alhamed wrote

2011's Premiere Orlando: Modern's Wrap-Up

by Alison Alhamed

Premiere Orlando just wrapped and, wow, what a show! On June 4, 5 and 6, 2011, the industry's leading names gathered at Orlando's Orange County Convention Center for the latest in education, competitions, trend setting and product launches in hair, nails, spa, make-up and business.

Premiere Orlando... Few More Hours!

by Alison Alhamed

It’s officially here! Premiere Orlando! As I write this, I’m sitting at the airport, eagerly anticipating the big show crowds, the exciting product launches and demonstrations, the inspirational education and the familiar faces I’ve grown accustomed to seeing each industry show! What I’m not excited for? THE ORLANDO HEATTTTT. Ugh. It’s going to be so hot and muggy, I’m just not prepared for it.

Orlando's Premiere Preview!

by Alison Alhamed

Premiere Orlando is right around the corner and MODERN SALON Media is so excited for the event to kick off Sunday, June 5. MODERN editors will be at Premiere's Orange County Convention Center in Orlando (booth #1866) covering all the action on the showfloor and educational forums and events off the floor. Look for our MODERN SALON TV crew and our editors each day!

Matrix Uses its Imagination

by Alison Alhamed

To kick off the event, the six winners of Matrix’s Spread the Love competition were greeted by their mentors, Matrix Artistic Designers Nicholas French, Brian and Sandra Smith, Patrick McIvor, Daniel Roldan, Ammon Carver, Chrystofer Benson and Nick Stenson. Before their departure on their six-month tour across the nation, they received computers, cameras and phones to document their journey. They also received a blogging tutorial from MODERN’s Executive Editor of Social Media and Video Alison Shipley. Shipley hosted blogger training workshops for the 100-plus Spread the Love salon owners and stylists, along with the winners.

Redken Symposium

by Alison Alhamed

More than 9,000 beauty professionals gathered for three days of education packed with 20 classes covering cut, color, trends, finishing and design skills, plus business-building advice and award presentations for distributors, stylists and salon owners. Distributor sales consultants heard from Redken senior team members for a day of recognition awards, games, interaction and details on the 2011 Redken and Pureology launches.

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