Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Ring It Up: Holiday Promotion Ideas

Ring It Up: Holiday Promotion Ideas

by Elizabeth Jakaitis

Show You CareClients connect with your business when you tap into the heart of the giving season. Paul Mitchell’s Give Beautifully Campaign, supported by all Mitch, Tea Tree and Awapuhi Wild Ginger gift sets, encourages stylists and ...

Curls on Trend at NYFW S/S '16

Curls on Trend at NYFW S/S '16

by Elizabeth Jakaitis

Amidst the bussel of fashion breakthroughs, one trend stood at the Sping/Summer 2016 New York Fashion Week shows: voluminous, '70s-inspired curls. From boho-chic waves to glamorous, night-club spirals, the common factors in these curly looks ...

Formula How-To: Silver-Blue

Formula How-To: Silver-Blue

by Elizabeth Jakaitis

This client has natural level 2 Asian hair and came in with a few inches of regrowth and blue direct dye. She loved the blue but wanted something more subtle. Stylist James Miju (@dearmiju) responded with this ethereal silver-blue.When ...

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