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Elizabeth Jakaitis

Elizabeth Jakaitis

Assistant Editor

Elizabeth Jakaitis is MODERN SALON and SALON TODAY's assistant editor, responsible for coverage of beauty news, products and trends. She is managing editor of MODERN’s TEXTURE! supplement, focusing on curly hair, and of the SOLO ARTIST program for independent stylists. Through reporting, social media engagement and involvement at industry events, Elizabeth tracks the pulse of trends and business practices that are shaping the world of professional beauty.

Elizabeth Jakaitis wrote

Life, Style

Life, Style

by Elizabeth Jakaitis

The consultation is more important than ever with the modern man. It’s up to the salon professional to help guide the client so he looks perfect from visit to visit.

Va-Voom

Va-Voom

by Elizabeth Jakaitis

Many stylists, no matter how many areas of beauty they feel they have mastered, often find themselves in a similar rut, artistically or financially, with their current business and begin seeking out the next big niche to pursue in their work. ...

Mellow Yellow

Mellow Yellow

by Elizabeth Jakaitis

The inspiration for this collection was derived from a single moment. It was late April, when the Chicago winter gray was lingering but finally showing signs of spring life. Stylist Timmy Willy, a recent Matrix Spread the Love ambassador, saw a ...

Prismatic Collection

by Elizabeth Jakaitis

For colorists, inspiration comes from the simplest things—like watching how light bursts into a rainbow of color when refracted through a piece of glass. The Prismatic Collection is the result of what happens when a colorist gets ...

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