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FASHION WEEK: Guido Uses Redken for Marc Jacobs

by Maggie Mulhern

Guido, Redken Creative Consultant, once told me that most designers in New York like simple, consumer friendly finishes. This styling genius can pull off ANYTHING, so we were thrilled that he had a chance to create these fun braided buns to help keep Marc Jacobs hats, designed for his fall 2012 collection, in place.

FASHION WEEK: Victory Roll at Jenny Packham

by Lauren Salapatek

The Jenny Packham Fall 2012 collection pays homage to the alluring film noir starlets of the 1940s. Lead Hair Stylist Leonardo Manetti recreated the “victory roll” style of the period, named for the V-shape of the style created when smooth hair is rolled around a foam piece (known as a “hair rat”) to provide structure and volume.

FASHION WEEK: Victoria Beckham and Alexander Wang

by Lauren Salapatek

Redken Creative Consultant Guido created a style fit for the classic Alexander Wang girl at the designer’s Fall/Winter 2012 show on Saturday-it was a simple downtown look that bordered on tomboyish. The hair was inspired by kind of girl everyone wants to be, a perfect match for Wang’s chic, modern, must-have sportswear.

FASHION WEEK: Creating the Look for Peter Som

by Lauren Salapatek

The hair look at the Autumn/Winter ’12 Peter Som show in New York represented a new direction for a new season with contrast playing a key role. According to Wella Professionals' Eugene Souleiman, who designed the hair for this collection, he wanted to create a graphic look that worked with the collection but at the same time was not too harsh. See the steps for yourself!

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