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Behind the Cover - April 2011

by Staff

Steve Elias is no stranger to working on editorial photoshoots. Named Editorial Stylist of the Year in 2010 by the North American Hairstyling Awards, Elias has a passion for creating beautiful looks that come alive on the pages of a magazine. For his “Joy of Spring” photo shoot, Elias was inspired by the soft textures and strong shapes that have dominated fashion shows in 2011. “I wanted to follow the runway trends and create versatile looks that reflect them,” he says. When he began to narrow his vision into a collection, shape was the name of the game. “The hard and soft textures combining into one shape was my inspiration—I’m all about the yin and yang.”

The Joy of Spring

by Staff

NAHA 2010 Editorial Stylist of the Year Steve Elias is currently a guest artist for the No. 4 line of vegan hair care products. He used the products to create these fresh, textured looks for the new season.

ISSE Midwest at a Glimpse

by Lauren Salapatek

Education was the name of the game at the International Salon and Spa Expo (ISSE) Midwest this weekend—from the classroom to the infamous Legends and Icons Gala, educators were either teaching or being recognized all over the place!

ISSE Long Beach

by Maggie Mulhern

The three-day event offered more than 250 educational opportunities to up your skills in classes offering specific and advanced education. The North American Hairstyling Awards (NAHA) class featured NAHA winners offering participants the tips on how to win a NAHA. Business-building classes focused on how to market and grow business. The ISSE Long Beach Latino Fashion Theater offered a venue for new cut and color trends for the Latino market. The EstheticsAmerica & Wellness Pavilion devoted to skin care, cosmetics, health and wellness products, services and education offered the latest information, products and services. Continuing Education credits were also available to massage and wellness professionals along with advanced training from Cidesco USA.

Q&A: How Do You Maximize Time at a Trade Show?

by Staff

Consider the topics that can improve your business or inspire you as an artist. Select four or five classes, and using the show program, map out your schedule prior to the event,” says John Galietti, owner of Xena’s Beauty Company in New York, New York. “Shop the show floor early before the crowds. After two or three hours of shopping, have an educational class scheduled, and take a break from the floor.

Modern Proview: What Do You Expect from a Trade Show?

by Lauren Salapatek

If you’re looking for a little inspiration, education or great deals on products, you’re in luck—it’s show season! Beauty trade shows are great avenues for networking and trend spotting. We asked MODERN SALON’s Proview Panel what they expect and need from a trade show. Here’s what they said: * 87 percent of MODERN SALON’S Proview Panel attends trade shows specifically to see new trends in products and styles. * 72 percent of MODERN SALON’S Proview Panel will attend a major beauty trade show in 2011.

ABS 2011 Reports Stats

by Staff

America’s Beauty Show organizers have confirmed that 375 companies and brands exhibited during the three-day event, March 12-14, 2011, in downtown Chicago. According to show organizers, there were 62,857 salon professional admissions over three days, plus 15,073 in the exhibitor personnel, representing a 9 percent increase over final 2010 show data.

Getting Ready for ISSE Midwest!

by Lauren Salapatek

MODERN provided you with all of the top coverage from America's Beauty Show, now stay tuned for the newest Professional Beauty Association event, the International Salon and Spa Exposition (ISSE) MIDWEST! The first of its kind, the ISSE Midwest show will debut March 26-28th at the Donald E. Stephens Convention Center in Rosemont, Illinois. MODERN'S editors will be taking notes, snapping photos and covering all of the major events at this trade show. Make sure you check out our booth #106!

Behind the Cover - March 2011

by Modern Salon

For four years, the Aquage team has collaborated with MODERN to create a stunning cover for our March issue. This year, our collaboration was selected from a series Aquage created exclusively for America’s Beauty Show. For two days, the Aquage team, led by Vice President of Creative and photographer Luis Alvarez, worked with the team from America’s Beauty Show and MODERN Editor Laurel Nelson on location at McCormick Place.

LIVE from America's Beauty Show!

by Lauren Salapatek

Day 1 of America's Beauty Show in Chicago kicked off yesterday! Live presentations, education, and hair styles galore were everywhere! Check out my blog on the event yesterday to see what the experience was like. (Photos included too!!) I also got an opportunity to meet Vidal Sassoon himself!

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