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SuperNatural Color

by Alison Alhamed

“You Can’t Get Supernatural from a Supermarket” is Goldwell’s recently launched direct-to-consumer marketing campaign, and it shines a light on the advantages of professional, in-salon color services over at-home box color.

Spring Equinox

by Alison Alhamed

A change in seasons often translates to a change in color formulas for clients. Because of this impending transformation time, the L’Oréal Professionnel global team created new services using INOA hair color—including a daring red, golden blonde, sensuous brunette and an opulent ash.

Fashion Furious

by Staff

To showcase fashion silhouettes, runways tend to feature hair that is up, and off the face and neck. Inspired by the concept, Redken Education Artistic Director Sam Villa took up and off to another level.

Shadow People

by Staff

Heath Grout, TIGI Artistic Director, is all about capturing images designed to inspire the salon professional. When we asked Grout what he would do for an exclusive MODERN collection, he said, using a collection of long-haired and short-haired models, “let’s do something to make a statement for 2012.”

Girl on Fire

by Staff

Each year, at International Trend Vision, Wella debuts four trends to be interpreted by hairdressers worldwide. This year, “Blaze,” the Latin-infused femme fatale, was the most dramatic of the four looks.

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