If you know the basic numbers of your business and understand why these particular numbers are important then you can put plans in place to improve these numbers.
Only grandfather your Grandfather… or perhaps your dad. Everyone else goes up when the price goes up.
In February I posted a blog on how to open a barbershop right, right now. I shared the experiences of a friend who was opening a shop in what was (and still is) a tough economic climate. I outlined what I saw him doing that I believed to be the right things to be doing at the time. It has been six months since he opened. It was time for a visit and an update. I stopped in to see him last week.
I was inspired to write this blog post as both a how-to for salon professionals and as a public service. Perhaps I will empower some salon professionals and we can beautify the landscape at the same time. I was waiting on a flight at O’Hare, deep in my favorite pastime of people watching. A few of the observed hairstyles left me a bit shaken. One particularly scary comb-over prompted me to take out my laptop.
I had a conversation with an attendee at Premiere that got me thinking. The central point of our conversation was that there really is no advanced men’s hair education. I think I knew this from years of experience, but the conversation explained it well.
Should sideburns be even? No! They should APPEAR to be even, says Clipper Guy Ivan Zoot. See this quick video where he shows you how to create the perfect sideburn and how to properly clean/cut around the ear.
In Ivan Zoot’s class “This is NOT Your Grandpa’s Barber Shop,” at Premiere Orlando 2013, Zoot discussed the history of barbering, his 5 main tools for good men’s haircutting/barbering, and the needs and demands of today’s male client (they aren’t what they were in the past!)
Now is the time to evaluate your pricing and take an increase if business metrics indicate you should.
The corner is the key to great guy haircuts. No, not the street corner, the haircut corner.
This is about being on the top of your game in the use of the 5 environmental tools of guy haircutting. Not the tools in your station drawer. This is about a level of mastery of the tools that truly separate true masters of our craft from average haircutters.
