patrick mcivor

Matrix Uses its Imagination

To kick off the event, the six winners of Matrix’s Spread the Love competition were greeted by their mentors, Matrix Artistic Designers Nicholas French, Brian and Sandra Smith, Patrick McIvor, Daniel Roldan, Ammon Carver, Chrystofer Benson and Nick Stenson. Before their departure on their six-month tour across the nation, they received computers, cameras and phones to document their journey. They also received a blogging tutorial from MODERN’s Executive Editor of Social Media and Video Alison Shipley. Shipley hosted blogger training workshops for the 100-plus Spread the Love salon owners and stylists, along with the winners.

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Color America: Jo Blackwell

As I shared in my last blog, Color America has been an amazing opportunity to be involved with Cosmetologists Chicago and the America’s Beauty Show Team. The event in Fort Worth gave me the opportunity to work with another amazing colorist—Jo Blackwell-Preston.

Retro Glamour

Patrick McIvor, colorist, owner of Patrick McIvor Color Studio and Matrix Artistic Color Director is tapping into the texture craze in a different way—with color. “When you bring out the texture with color, you don’t change the shape or volume, but all of a sudden the hair is soft er and you can see all the dimension and movement,” he says. He cautions colorists to hold back a bit though. “You must stay less than 50 percent of highlights. A base color is the color, the highlight is texturizing. One is creating the overall tone, the other the highlight. We are not using highlights to create color.”