Matrix Uses its Imagination
To kick off the event, the six winners of Matrix’s Spread the Love competition were greeted by their mentors, Matrix Artistic Designers Nicholas French, Brian and Sandra Smith, Patrick McIvor, Daniel Roldan, Ammon Carver, Chrystofer Benson and Nick Stenson. Before their departure on their six-month tour across the nation, they received computers, cameras and phones to document their journey. They also received a blogging tutorial from MODERN’s Executive Editor of Social Media and Video Alison Shipley. Shipley hosted blogger training workshops for the 100-plus Spread the Love salon owners and stylists, along with the winners.